Take Advantage of Instagram to Grow Your Brand With These 4 Tips
By Space Coast Daily // February 2, 2021
It can be very difficult for brands, especially new ones, to get a head start or find their feet with so much competition in the social media landscape.
Hundreds of online stores are opened every day, and there are about 25 million business profiles on Instagram alone. In the last few years, traditional marketing has become more expensive to keep up with social media marketing, which has proven to be more effective.
This is why it is a good idea to start using Instagram to grow your brand; one reason is the fact that there are about 500 million daily active users. It can be quite tough for your brand to get noticed, but once it does, it will snowball, especially if you take advantage of Instagram by using these tips.
Hashtags are a must
For most people who use Instagram, hashtags are just used at the end of a post because every post should have them. When used like this, without any strategic thinking, they are quite underutilized. If, however, they are used correctly and with thought, then they can be immensely helpful to grow your brand. Hashtags are amazing for targeting the audience that you want when using words related to your post and brand, especially if they are unique.
Statistics show that brands are unfollowed by 57% of users if they are too promotional. Coming up with unique and interesting hashtags can be tiresome and difficult, which is why Task Ant is used by most professionals.
Task Ant is an Instagram tool that will provide users with the most popular and engaging hashtags that are easy to copy-paste. Perhaps the best thing about Task Ant is that those hashtags can be saved in sets to be used in future posts, which makes life very convenient.
Take advantage of statistics
There is nothing worse than posting content, day after day, and not knowing if it effective, helping to gain followers or even reaching the ones that you have. In order to grow, that kind of information is vital, which is why you should make a point of taking advantage of statistics. Statistics can provide information such as when are your followers most active, where they are from, how many actually engage with your content, and which content generates the most engagement.
These statistics will help you to determine when you should post, how often you should post and what you should be posting. Don’t stumble around in the dark, use statistics.
Remember to entertain
One thing that is important to remember is that entertainment is the name of the game, at least if you are trying to grow your brand on Instagram. It is easy for companies and brands to forget this when they are trying to sell their product, or reach new audiences. However, in order to do this, you have to be entertaining.
Most people use Instagram when they are looking for entertainment, and that is what you should provide. Your posts should be aesthetically pleasing and informative, funny, motivational or thoughtful. It would be best to stick to one tone or voice, anything really, just not boring.
The last thing that people want to do when they’re bored is read through a long caption, when a post from a competitor below yours is about to make your follower laugh.
There is one thing that people all around the world have in common; they love free products. If you are a small brand then the next best thing would be discounts. Using discounts can be a great way to gain new followers, especially if they see something that they like. Not only do discounts increase your followers, but they also increase engagement, and more importantly, your reach.
People will share your posts if they include promotional codes with their friends, and they might even recommend your account to other people, including their families. This is a great way to keep your brand in the minds of those who follow you.
A word of caution though; using discounts periodically is great, but using them too much might create the impression that you are a budget brand. In the long run, this may result in fewer sales at the normal price of products or services.