Top Tips for Using Off Page SEO to Your Advantage

By  //  March 29, 2021

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Most online business owners want the same thing: increased brand awareness, and huge volumes of organic traffic visiting their website every day. Achieving these goals isn’t easy.

But utilizing link building and other effective off-page SEO practices can make it seem like a walk in the park. Here’s everything you need to know:

What is Off-Page SEO?

Off-page SEO (sometimes referred to as off-site SEO) is all of the things you can do to improve your search engine rankings outside of your own website. Some of the main tactics you can adopt to achieve this are link building, visiting and sharing comments on forums, influencer outreach programs, and content marketing.

In simple terms, off-page SEO helps to tell search engines what other people think of your website, or the products and services that you offer. It might sound complicated, but it’s surprisingly simple, and if you implement these techniques on your own website, you’ll soon find that both your brand awareness and site travel levels increase:

Link Building is King

Link building is the most important element of off-page SEO: you should seek to build and chase quality links back to your website. Whilst Google will maintain that content is the #1 ranking factor that they take into account when determining your ranking in search listings, the number of links is the next most significant factor and is often preferred by content or site owners who want to grow their brand quickly.

Links are translated as votes or applause for your website: they show that your website is considered to be high quality, and has enough authority to be shared by others. The best and most valuable way to link build is to practice natural link building: natural links are gained when a reader or customer chooses to share your page as a sign of trust, appreciation or endorsement for it. When it comes to link building then quality, not quantity, is key.

Explore Social Media

If you’re not already using social media then now is the time to start creating social accounts: it’s a great way to engage with your clients and customers, but what’s more, social signals can also influence Google rankings. What’s more, mentions of your brand on social media can count as links, which will make you more appealing to search engines.

Facebook, Twitter, Instagram and Google+ are the key social networks that you should be engaging with, although you may find that there are other networks that work best for your industry or niche. You should see social media as a playground for your own brand advocacy and promotion: the right strategy will help your business to grow and spread like wildfire.

Focus on Forums 

Finally, forums are a great place to promote your website, meet your peers and establish yourself as an expert in your field. To follow good practice, when engaging in forums it is appropriate to mention your brand (in an attempt to build awareness and develop backlinks) but you should only do so if you are adding value with an informative comment, and the brand mention is incorporated into this. These mediums can bring you a lot of organic traffic to your website, and spending time on building good relationships via forums can be incredibly value – it is hoped that you can then turn this extra traffic into conversions.