Top 5 Creative Marketing Strategies to Grow your Cannabis Business
By Space Coast Daily // April 22, 2021
The cannabis industry has flourished suddenly with ongoing growth and unprecedented change. Cannabis is constantly changing, and it is predicted to grow further.
While the cannabis industry is rapidly growing, there are still many hurdles in its road to development.
Marijuana had been legalized in ten states and many other countries, but society remains uncertain and unwelcoming to cannabis. This makes it difficult for cannabis companies to market their products. Cannabis businesses have to constantly search for ways to market their products more effectively.
That can be a daunting task. But don’t worry because we have some strategies you can adopt to make your business expand and excel more efficiently.
Benefit from local billboards
In today’s technological world, everything has become online. The Internet and different social media platforms are the hubs for businesses to advertise their products. The internet has become so crucial and Import that nobody thinks about advertising on billboards anymore. But that does not mean they don’t exist.
Billboards are a simple and straightforward way of promoting your products to thousands of customers in legal states. However, you should research the city laws before taking such an action because every city has its own rules regarding billboards within the city. And most billboard owners also have their own policies and rules regarding the advertisement of cannabis-related products.
The main goal of marketing is to build an audience and customer base. If you are new to the market, then you will have to implement unique ways to start building your own audience. Sponsorships are the solution to your problem sponsorships are the perfect medium through which you can advertise your cannabis business and build an audience.
You can attain sponsorships by directly negotiating with the companies associated with the cannabis industry. Companies that run events that you would sponsor as a cannabis business. There are multiple types of events you can sponsor to grow your audience, including:
Sponsoring podcasts is a great solution because, according to a survey, nearly half of the U.S. population listens to a podcast, and around 30% of the population listens to podcasts on a monthly basis.
These statistics prove that podcasts are a great way to reach a wider audience. The best part of sponsoring podcasts is that it isn’t expensive. So you can achieve your objective without breaking the bank.
Cannabis trade events
By sponsoring cannabis trade shows and events, you can engage with a large audience and powerful relationships with customers. Also, at such events, you can meet other businesses from the industry, which can open up many doors of opportunities. Marijuana Marketing Xperts can guide you on how to sponsor such events.
YouTube sponsorships are also a great idea. Different YouTube channels have different sponsorship solutions. For example, it may mean to run a short video ad at the start of the YouTube video or at the end.
It may also mean that the host of the YouTube channel mentions your products in one of their videos and gives you a shout-out. The cost of sponsoring a YouTube channel varies widely depending on the number of subscribers the YouTube channel has.
The bottom line
The above-mentioned strategies can take your marketing game to the next level. They are all thoughtful solutions to the marketing problem cannabis businesses face due to laws and rules that make it difficult to market such products.