New Viera Winn-Dixie to Host Community Celebrations Saturday, May 8 and Sunday, May 9, Noon – 5 p.m.

New Winn-Dixie Viera store, located in the Viera Village Center at 5410 Murrell Road

WATCH: Winn-Dixie Regional Vice President Shawn Sloan talks about the new Winn-Dixie Viera store, located in the Viera Village Center at 5410 Murrell Road, which is designed to provide customers with a unique, localized shopping experience.

New store concept and liquor store provide an enhanced shopping experience for local residents

BREVARD COUNTY • VIERA, FLORIDA – Winn-Dixie officially revealed its newest location in Viera on May 5, and to further show appreciation for the Viera community’s continued support, the store will host a Community Celebration on Saturday, May 8 and Sunday, May 9 at from noon – 5 p.m.

On Saturday, May 8, the liquor store will offer free personalized Tito’s Vodka bottle engravings (with purchase) from noon – 3 p.m., a DJ outside and additional giveaways. Both the Grand Opening and the Weekend Community Celebration are free and open to all.

The new Viera Winn-Dixie is open seven days a week from 7 a.m. – 10 p.m.

The new Winn-Dixie Viera store, located in the Viera Village Center at 5410 Murrell Road, is designed to provide customers with a unique, localized shopping experience. The grocer uses a specialized approach to provide a wide product selection and additional jobs and opportunities for local community members.

Customers shopping the new Viera store will immediately notice fresh concepts with extensive offerings, including:

■ A wide range of specialty food selections for various dietary preferences throughout the store, including an expanded offering of organic, natural and gluten-free options.
■ A new farm-fresh produce department with a greater selection of signature categories, such as fresh and dried peppers, tomatoes and mushrooms and a unique assortment of tropical fruits and berries, as well as more than 100 organic varieties.
■ Enhanced deli department with a vast assortment of specialty cheeses featuring a cheese of the month, convenient grab-and-go meal options, including take-and-bake pizzas, fresh sushi made daily, sandwich station and new chef-prepared plant-based proteins made in-store.
■ The full-service meat department features Certified Angus Beef and prime beef with cuts carefully inspected for marbling, maturity, sizing, quality and tenderness with hand-carved meats cut to order, including pork loin, Certified Angus Beef roast beef, oven-roasted turkey breast and roasted eye round, as well as 12 traditional and trendy flavors of fresh-made sausages ranging from sweet Italian to habanero mango, and natural organic chicken available in bulk.

■ Fresh bakery selections with more than 15 varieties of artisan-baked breads with take-and-bake options available, and delicious pastries and desserts with cake flavors ranging from sinful chocolate explosion and ultimate white chocolate raspberry to luscious limoncello burst.
■ New seafood department with a variety of fresh, locally-caught selections including Florida Keys lobster, first-of-the-season stone crab and large freshwater shrimp, as well as seasonal favorites such as mahi-mahi, grouper and triggerfish.
■ The health & beauty department serves as a health and wellness destination with an interactive touch screen for guidance on supplements and is stocked with easy grab-and-go healthy snacks and protein-packed bars to help fuel busy customers.
■ Commitment to fresh quality and outstanding service.

Customers shopping the new Viera store will also notice six front-row golf cart parking spaces to cater to the transportation preferences of the local community.

Winn-Dixie remains committed to its continued investment in the communities it serves while following local, state and federal guidelines. As a continued COVID-19 safety precaution, the grocer encourages customers to practice social distancing and wear necessary protective equipment while enjoying the new Viera store.

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