Here’s Why Your Email Marketing Is Always Ending Up In Spam

By  //  June 17, 2021

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When you are in email marketing, you can spend a lot of time perfecting your content. However, no matter how hard you try, if a spam filter filters your letter, all your efforts will be in vain – the final recipient will never read your letter.

When you are in email marketing, you can spend a lot of time perfecting your content. However, no matter how hard you try, if a spam filter filters your letter, all your efforts will be in vain – the final recipient will never read your letter.

Data from the Statista website shows that automatic emails were opened by recipients no more than 30 percent of the time.

Today we will look at the reasons why your emails may end up in recipient spam.

Why do emails end up in spam?

It happens due to the spam filters built into your inbox.

Modern filters use multiple authentication and analysis criteria for each message, so your emails end up in spam for several reasons.

Once you understand what your problem is, you can eliminate these criteria and improve your mailing list.

1. Permission has not been received to send letters to the recipient

Sending emails to people who haven’t signed up for your mailing list is a big mistake. In fact, it is even punishable by a fine in some countries of the world. To avoid this, use your site to subscribe users to your mailing lists officially.

2. Your subscribers are not active

Active subscribers are one of the filters for spam systems. If the activity of subscribers is low or absent at all, the content will be filtered out. It’s tough to achieve customer engagement. But the best thing you can do for your emails is to remove those who are not active at all.

3. Invalid sender name

In short, the sender’s name should be interesting and concise. Unclear, long, or confusing sender names signal to your reader that this is spam. You can change your sender name to your own or write your company name. Remember to split tests with different sender names to optimize your approach.

4. A poor ratio of image and text

Image to text ratio is a common problem for emails in the B2B sector. You must include text elements in the HTML email, and any attachments should be removed from the email. If your brand language and email content match, don’t worry about spam filters.

5. Spam words

Just remember that the words “free,” “now,” “%,” “hurry” can be identified as triggers for a spam filter. But often, these words are essential to your message. However, not all filters filter emails with these words. 

The software development company here, https://mlsdev.com, advises simply not to write many exclamation marks and not to use a lot of caps lock for such text. Filtration programs then often pass such material into your recipients’ inboxes.

6. No address or unsubscribe button

The strictest filter is when you do not insert these two buttons into your mailing list – the address and the option to unsubscribe.

Missing an address is a particularly common mistake as small business owners may not be aware of this requirement. And the unsubscribe button should be visible and easily accessible. Tricky tricks like nearly invisible fonts, long unsubscribe forms, and a blank space in front of the unsubscribe link will only backfire.

To sum things up

Forbes writes that more than half of all global email traffic is spam. Impressive statistics, isn’t it? Would you like to delve into this? I think no.

Any custom software development, including MLSDev, today can solve the problems of spam filters for you and help create the right tech solutions for your business.

Take the tips in this article to keep your business clean and profitable for everyone involved.

Author’s bio: Anastasiia Lastovetska is a technology writer at MLSDev, a software development company that builds web & mobile app solutions from scratch. She researches the area of technology to create great content about app development, UX/UI design, tech & business consulting.