Is it Illegal to Buy Instagram Followers in the UK, Australia or Canada?

By  //  June 20, 2021

Share on Facebook Share on Twitter Share on LinkedIn Share on Delicious Digg This Stumble This

Before you choose to buy followers on Instagram, it’s important to know what your government has to say.

Businesses have long been harvesting the fruits that social media campaigns can offer them to reach their target audience and grow their follower count. They can open a free account on any social media platform or network, and be able to get a lot of free advertising. That’s an amazing deal and a great way to grow your customer base, grow your revenue and grow your profits.

While businesses have jumped at the opportunities to use social media platforms in their favor, governments have also wisened up to these tactics. And have put numerous laws in place to ensure that they abide by standardized guidelines. So does this mean that you can’t buy Instagram followers? Read on and find out.

If you buy Instagram Followers in the UK, you are still an honest citizen

Perhaps out of all the social media guidelines and laws set in all three countries, the UK houses the broadest interpretations of what’s considered harmful, or punishable by law. While there are definitely laws (and massive fines up to 18 million pounds) governing how we use the internet, buying Instagram followers in the UK is not expressly forbidden.

In Britain, the government set out strict guidelines pertaining to potential false claims and improper disclosures of digital influencers. While any paid or promoted ad space on the platform must adhere to these ground rules, whether or not you decide to buy Instagram followers is up to you as a business. There are no laws currently present that prohibit the practice.

If you purchase Instagram followers in Canada, you won’t get in any trouble

Canada has cracked down in recent years on what sort of guidelines and laws are applicable to businesses that use platforms like Instagram, but they’re not worried about people buying Instagram followers.

Instead, the country has set its crosshairs on influencer advertising and disclosure methods. However, buying followers might not be far behind. So if you plan on doing it to boost your follower count on your Instagram profile, there’s no better time than the present.

The Canadian Competition Bureau has stated that there will be legal repercussions for any influencer marketing program that willfully promotes false claims of products or services, or for those that do not clearly and obviously state any connections that an influencer may have with a product or services. Such as receiving compensation for their campaign, or free products and discounts. All of which come under the newly revised Competition Act which outlines “deceptive social media marketing practices”.

Are there Laws About Buying Instagram Followers in Australia?

In most countries, laws related to this practice are vague, but when it comes to purchasing Instagram followers in Australia, however, laws aren’t just vague, they’re non-existent. Buying Instagram followers isn’t expressly forbidden in any of the countries ACCC (Australian Competition & Consumer Commission) bylaws, nor does Instagram itself seem to have any laws prohibiting the practice.

However, anyone buying followers will need to be smart about it. The social media platforms vow to delete or suspend any inactive accounts and fake followers. So if you’re buying cheap followers, you’ll probably wind up losing them. Which pretty much defeats the purpose of the purchase.

The ACCC does tell consumers to be wise and diligent when shopping online. That applies to any type of shopping, not just shopping for followers. To conclude this article, buying followers won’t get you in any trouble. So if you think that is the right choice for your business to attract more customers and improve its brand image to reach your target audience, feel free to use this popular social media marketing strategy.


After reading this article, it’s obvious that buying Instagram likes, comments or views is completely legal, that’s why millions of people around the world are doing it not only on IG, but also on Facebook, Twitter, Youtube, and other social media networks. It’s a great marketing trick to kick-start a new account or give your Instagram profile a boost.

I know that many people are against this practice, but the fact that millions of people are using this Instagram marketing trick must mean that it is kind of beneficial, right? It’s up to you if you want to use these types of services or not, just make sure you compare the pros and cons before making a decision.

Leave a Comment