AAA Survey: Floridians Feel More Comfortable Traveling as Concern About COVID-19 Wanes
By AAA // July 23, 2021
Florida travel has increased 55% since 2020
(AAA) – Traveler confidence is soaring, according to a new AAA Travel survey, fielded in late June.
According to the data, three-quarters of Floridians (76%) feel more comfortable traveling now than they did three months ago.
Over the course of the past three quarterly AAA Travel surveys, residents’ comfort level has significantly increased as their concern about COVID-19 waned.
Top reasons Floridians feel more confident traveling:
■ Received their COVID-19 vaccination (49%)
■ More confident in safety measures being implemented (35%)
■ More knowledgeable about how the virus spreads (25%)
Of those who are already or plan to be vaccinated, 56% say travel was a motivating factor in doing so.
“AAA has experienced a surge in demand for travel as more Americans have become vaccinated and feel confident in their ability to vacation safely,” said Debbie Haas, Vice President of Travel for AAA – The Auto Club Group.
“AAA travel advisors have been inundated with calls from people who want help navigating the growing options for travel. Cruises and guided vacations are fully staffed and typically operating in 2021 with less than the full capacity of guests, making a more intimate experience.”
“In addition, these trips are largely inclusive of meals and activities, making it easier to choose a great value for travel in 2021. Our team members who are traveling this summer are having a great time.”
Nearly three-quarters (72%) of Floridians have already traveled or plan to take a trip in 2021. Half of those (51%) will take their next trip sometime between July and September.
Travel volumes have greatly increased from the 55% of Floridians who traveled in 2020.
Floridians’ Top 5 Vacations in Q3:
■ Beach Destination (33%)
■ Theme Park (25%)
■ City/Major Metro Destination (23%)
■ National/State Park (21%)
■ Resort Vacation (20%)
Comfort Grows for Various Travel Types
Throughout the year, the majority of Florida travelers have felt comfortable using their personal vehicle for a road trip.
Yet during the past three quarters, AAA has noted significant improvement in travelers’ comfort in the following:
The return to cruising is being led by Floridians. According to new survey data, nearly half of Floridians (49%) feel comfortable taking an ocean or river cruise.
AAA’s survey data shows that Florida travelers have the strongest intent to take a cruise in 2021 and 2022.
More than a third (41%) of Floridians have already or will cruise sometime in 2021 or 2022. That’s 45% more than those polled in other states.
“We are seeing tremendous enthusiasm among travelers who are ready to set sail on a cruise,” Haas continued.
“Ships are filling up fast in 2021. Next year is looking even stronger, as 2022 cruise bookings with AAA are outpacing what we saw in 2019. New options for cruising in 2021 are emerging weekly, so travel advisors can watch for options if they know of your interests.”
A third (41%) of Floridians are finding it challenging to understand the COVID-related requirements for international travel.
That’s because restrictions and protocols can vary depending on the destination and type of trip, and change as governments adapt to the local situation.
“The value of a travel advisor is greater now than ever before,” Haas continued.
“AAA travel advisors have exclusive tools to quickly navigate requirements for each destination, helping travelers make informed decisions and prepare for their trip. Additionally, we leverage long-standing relationships with travel providers to provide options and special benefits that travelers can’t find anywhere else.”
Nearly half of Floridians (48%) say they are more likely to purchase travel insurance now than before the pandemic began.
“Travelers were quickly reminded last year that unexpected events can impact your trip at any time,” Haas continued.
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