Viera Ranked Among Top 20 Best-Selling Master-Planned Communities Nationwide
By Space Coast Daily // July 18, 2021
ranked 18 in the nation in RCLCO’s mid-year survey
BREVARD COUNTY • VIERA, FLORIDA – For the past 27 years, RCLCO has conducted a national survey identifying the top-selling Master Planned Communities in the country.
Earlier this month, they released their mid-year 2021 results, which ranked Viera, Florida 18th in the nation.
The rankings are based on new-homes sales, with feedback from industry contacts and consultants, whose research supports this prestigious annual compilation.
Notably, not all MPCs participate in the mid-year report so these rankings will differ from the annual rankings.
However, the mid-year ranking is a valuable performance indicator for area home sales and for the Viera community for the remainder of 2021.
According to the RCLCO mid-year report, the sales pace set by this mid-year’s Top-50 MPCs indicates the potential to eclipse 2020 sales by over 11% at year’s end.
“Viera is ranked 18 in the nation in RCLCO’s mid-year survey of the 50 top-selling master-planned communities in the U.S. and 6th in Florida, based on new home sales year to date, with over 400 sales so far,” said Gregg Logan, Managing Director for RCLCO.
“Viera is widely considered one of the best places to live in Florida and in the greater Melbourne/Brevard County area in particular, due to its attractive homes, abundant recreational amenities, parks, and open space, and A-rated schools.”
“Viera being ranked in the Top 20 best-selling master-planned communities garners national attention, is indicative of meeting consumer preferences and demands, reflects high customer satisfaction and suggests high market share,” says Todd J. Pokrywa, President of The Viera Company.
“Viera’s market share of over 30% is approximately three times that of the average for its peer group of comparable communities in Florida.”
“Viera continues to be the premier choice in the Space Coast market is centrally located with 4 interchanges along I-95, within one hour of three international airports, less than a half-hour to Port Canaveral and only 15 minutes from 72 miles of Atlantic Ocean beaches.”
“Viera benefits from a diversified economy with high-paying job growth in the commercial space, defense contracting, and high-tech industries as well as A-rated schools.”
“There is a housing solution in Viera for every segment of life as circumstances change. This national ranking is also a testament to the efforts of the exceptional team at The Viera Company that is dedicated to creating a vibrant community with an active outdoor lifestyle that is centrally coastal and conveniently master-planned.”
“It is great to see our mid-year ranking continue to keep Viera in the Top 20 best-selling master-planned communities in the country and to share the corresponding 14 percent increase in year-over-year sales,” said Scott Miller, Senior Vice President of Sales and Community Development.
“We are also very grateful for the innovative efforts of our builders in overcoming the many challenges of the last 18 months in order to maintain our Top 20 ranking.”
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