5 Most Effective Ways to Promote Your Business With Posters

By  //  August 16, 2021

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 5 Most Effective Ways to Promote Your Business With Posters

Aren’t posters dead? This is probably what’s going through your mind especially now with the uptake of digital forms of advertising. This is actually not the first time that posters were thought to be dead in terms of being effective tools of marketing and advertising.

In the 1950s, poster production had reached record low with marketers opting to invest more in radio, television and magazine ads.

However, the tide changed in the 1960s again and this time they were not only used for advertising but as mediums of art. In the same way today you will discover that print posters are still popular if you go to website like 4OVER4 where you’ll find hundreds of amazing and beautiful templates you can choose from and edit to your liking. Let’s dive into some of the uses for posters by businesses.

Posters promoting special offers or events

For any business worth its salt, the importance of getting the word out especially when it comes to special offers and events cannot be overstated.

Many businesses rely on advertising to create awareness about their products. In this case, using posters to promote a sale or an event is a worthwhile investment mainly because of the visibility aspect. When customers come into your store or are going about their day on the streets, the best way to capture their attention is with captivating and well designed posters.

Make sure you have the main text showing the discount or the name of the event in big, bright and bold text. There’s no magic to this, it’s just simple design principles that you don’t even need to think about if you opt to choose a poster design from the 4OVER4 website. Our professional designers have done the thinking for you to make sure you communicate effectively with your customers.

Product or service branding

Have you ever looked at a brand’s marketing approach and just fallen in love with how excellent their branding is? When it is always consistent, from packaging to stationery to posters, it makes us more confident in the brand and affirms our choice to buy from them.

This is because posters can also be artistic as mentioned earlier and sometimes it’s not just about the products or services you sell but how you market them.

Plus, posters provide a great way to brand your business particularly offline. Let customers walk in your store and experience your brand because we all know a good feeling will get people buying more than their actual need for a product or service.

Exhibitions and trade shows

Exhibitions and trade shows are perfect places for businesses to showcase their products and services. It’s not rocket science that a great display of your business at an exhibition or trade show will definitely attract people. In addition, when people are walking by the different stands, and are not interested in something at that particular time, they will opt to look at the poster to get contact information that they can refer to later.

Make sure that when designing your posters with our easy-to-use design tool, whether you’re designing them from scratch or choosing our templates, that you include your contact information.

Right location for promotional posters

One of the best ways to display your promotional posters is on your own property or building. This is a no brainer because it won’t cost you a dime and every time your employees, partners, clients, interviewees come around they will see the posters. 

Pro tip: Remember to include a call to action that is suitable for the environment in which the poster is placed.

You could also place the posters in shops and if you’re lucky to get a big retailer to have your posters on then, kudos to you. If not, then use their notice boards as a platform for your posters as this will still be effective. In addition, consider approaching local retailers in your town as they are likely to be more receptive to your business.

A3 size poster for stockists and retailers

You can find beautiful templates of  A3 size posters (11” x 17”) that are easy to customize with the design tool on the 4OVER4 site.

For retailers and stockists requiring huge number of posters, you can get bulk orders of up to 10,000 posters at a go and choose from different paper types including:

■ 100# Gloss Text

■ 100# Silk/Matte Text

■  70# Uncoated Text

■ 80# Gloss Cover

■ 100# Silk/Matte Cover

■ 14pt Gloss Cover

■ 14pt Uncoated Cover (30% PCW)

■ 8mil Synthetic Plastic

■ 15pt Synthetic Plastic