Choosing The Color Palette For Brand Logo

By  //  August 17, 2021

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The trend of using custom boxes with logo is increasing to achieve higher brand recognition and it has the capacity to increase brand awareness. But again, which logo you add to the custom boxes will directly influence how much the target audience will be attracted to your business.

When a company has been on the market for at least a few years, there comes a time when you need a logo redesign.

For this reason, choosing the right color palette for the logo is one of the most important decisions to make because it will directly influence the visual brand aesthetics. 

It’s needless that the color choice can focus on the brand competitiveness and it will speak to the audience, while a badly chosen color palette will disturb the brand performance. According to color psychology, colors can induce behaviors and emotions. For instance, green is known to have a calming effect while yellow is known for joy. However, do these colors work for logos as well? Truth be told, these colors can influence brand aesthetics. 

Consequently, choosing the right color palette will directly influence the perception of the brand and how customers are attracted to the brand. With this article, we are sharing various factors that will help you select the best color palette for designing the brand logo, so you can use it any way you want!

The Brand Association 

While choosing the color palettes, you have to understand what the brand is associated with. This is because no one understands your brands as you do. So, while you are choosing the color palette, make sure that you consider the message that your brand needs to communicate with the audience. To begin with, you can choose colors that influence or emphasize the brand’s individuality and personalities, such as boldness, speed, compassion, efficiency, and intuition. 

According to the research, blue colors show competence while red color shows off energetic and courageous nature. Therefore, a company working in the automobile industry will use more sophisticated colors as compared to clubs that will choose vibrant colors. 

The Meaning Behind Different Colors

When you are trying to choose the custom packaging color, you should understand what different colors mean for the logo and brand. This is because different colors in the logo can be associated with specific emotions and feelings, so let’s see how different colors can influence the feelings and perceptions regarding the brand. In the section below, we are sharing different colors that can be used for the logo and their meaning, such as;

■ Red – the color shows passion as well as anger. This color is a great option for brands that want to show the modern edge while appearing bold and youthful

■ Orange – the color is known for energy and helps create a harmonious appearance. It’s a great color for adding a competitive edge to the brands and enhances the energetic experience

■ Yellow – this is a friendly and sunny color that is known to radiate positive colors. To be honest, a logo made with yellow color will be hard to ignore 

■ Green – this is a universal color and can show off strong relationships and development. This is a great logo color for gardening and finance-related brands 

■ Blue – this is the king of colors and the majority of logos use this color. Blue symbolizes maturity and trustworthy nature. In simpler words, if you want the audience to take you seriously, go for blue color in your logo

■ Purple – this is one of the most magnificent colors and reflects reserve and modern nature. In addition, it is also associated with feminine nature 

■ Brown – this color reflects seriousness and courage. Truth be told, this color is rarely used but it surely helps stand out among the competitors 

■ Black – this color in the logo is a great option for brands that want to show off modernism, style, and elegance. However, it’s not a good option for affordable or mediocre brands

■ White – this color translates into youthfulness and it can be used by nearly every brand 

Multiple Colors

We have mentioned different colors and their meaning and what they resonate with in the logo. That being said, if you feel confined to one color, you can use a combination of different colors to make your brand logo. In addition, using different colors in the logo will emphasize different brand values, respective to the variety of services and products.

In simpler words, using two to three colors in the logo will outline the unique characteristics of the brand and reflect with the target audience better. 

Color Language 

For brands that have an international target audience, you need to think about creating the symbolic value of colors that you add to the logo. This is because the white color symbolizes purity in western culture while it’s associated with death in eastern culture.

For this reason, when you are selecting the color for your brand logo, consider where the brand operations and don’t forget to learn about color languages in different areas of the world. 

Competitive Edge

A high-quality logo cannot do without proper brand recognition. So, if you want to create a competitive edge, you need to choose a color palette that’s different from the color palette of your competitors.

For instance, Ford has a blue oval logo which has become the reflection of reliability. On the other hand, Land Rover has the oval logo as well but they have used green colors to create a competitive edge while in the same industry. 

Double-Meaning Visuals

Nope, we are not trying to create a negative connotation with double-meaning. To illustrate, you should integrate two images in the logo because it will resonate with a unique idea.

When logos have the right colors and double-meaning visuals, they will hook the users and the brand will be remembered for a longer time period. So, go creative and add the double meaning and watch things shake-up for you!

Say No To Cliches 

The logo design trends change with each passing year, and when choosing the color palettes, make sure you align with the advanced trends. It wouldn’t be wrong to say that keeping up with the time should be your priority but don’t forget to tweak some things to ensure the logo doesn’t get annoying.