How to Start a Personal Finance Blog

Personal finance is a growing niche in the blogging industry. You can use your financial expertise, whether it’s as a professional advisor or as a savvy parent, to help others with their money and even make some more money yourself.

If you’re ready to break into the blogging world as a personal finance blogger, here’s what you need to do.

Find a niche

You’ll have a far more successful personal finance blog if you can narrow down your focus and find a specific niche. There are lots of personal finance blogs out there, so finding a niche that targets a specific audience or topic will help you stand out from the crowd and the big financial websites and blogs out there.

Some examples of personal finance blog niches include:

■ Paying for college and student loan repayments

■ Getting out of debt

■ Personal finance for families

■ Frugal living

■ Side hustles

■ Making money as a freelancer

■ Investing and saving

You don’t necessarily need lots of experience or expertise in your niche to market a successful personal finance blog. You just need to be prepared to do your research and produce unique content.

Create content before launching

Any successful blogger knows that creating content in advance is essential. If you’re writing content on the day it’s scheduled, you’ll struggle to keep on top of it, especially if emergencies or unexpected tasks come up that stop you from writing.

Before you even launch your blog, have a couple of weeks worth of content ready to go. These can include blog posts, tutorials, and other useful content. Your content should be of use to readers, offering them advice such as savings tips, whether they should invest instead of saving, or step-by-step guides for getting out of debt.

Invest in a web hosting plan

There are lots of free blogging platforms out there, but if you really want to succeed as a personal finance blogger and make money from it, you should invest in web hosting. This means you’ll have your own domain name and you’ll be able to access important features for blogging offered by WordPress.

Web hosting plans aren’t expensive. You can purchase a plan for a small amount per year and the plans often come with lots of features and benefits. If you don’t know which web hosting plan to go for, this list of the best web hosting services is a great place to start.

Determine how you’ll monetize your blog

Personal finance blogging is a great way to earn some extra money and, if you work at it, even earn an income. To do so, you’ll need to figure out how you’ll monetise your blog.

Affiliate marketing is a popular strategy for monetising blogs. You can join an affiliate program and add links to your posts. Whenever a visitor clicks on a link and purchases a product, you’ll get a commission. Other strategies include adding ads to your blog with Google AdSense or accepting sponsored posts, such as writing reviews of financial services for a fee.

Remember to include clear disclaimers on your blog that you are including affiliate links or that a blog post is sponsored. You don’t want to run into any legal troubles while running your blog. 

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