Marketing Advice: The Benefits of a Great Design

By  //  November 4, 2021

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Many business owners do not understand that quality design improves the success of marketing campaigns. Good design creates a lasting impression on consumers and helps you stand out from your competitors. Working on the design helps you achieve your marketing goals and boosts brand awareness. Here’s how great designs can benefit your business.

It’s All About First Impressions

Did you know that it takes only 1/10th of a second for people to form opinions about someone or something? If you want your consumers, who have very short attention spans, to associate your brand with something positive, you need to work on your design. Effective design will ensure that your brand appears reliable and trustworthy.

Be it your Google Ad or a social media post, if you want to come off as fun, you need to choose bold colors and pictures that emanate energy. Remember that first impressions last, especially for new companies who are looking to attract consumers. So, make a great first impression with great design. 

Not Just About Looks

Design is not just about appearance, but also how it works. It is everything from how easily the consumers can navigate your website and find what they are looking for. The website designers at Hong Kong Web Design Agency recommend designing the website for user experience because ultimately, you’re looking to create a memorable experience for your potential clients.

With a great user experience, you connect with your customers and create brand awareness. Amazing design helps the content stand out and invoke a positive response from the users. 

Increases Conversions

When you put effort into the marketing design, people will be motivated to do what you are asking them to do. You need to create engaging content and then provide a clear path to conversion. The design will be responsible for getting some responses from the users. In digital design, it’s all about how you motivate your consumers to move forward with a purchase. For example, little details like call-to-action buttons matter.

For better user experience, you can provide information like ‘continue to step 2’ to let the customers know about the process, and some descriptions like ‘ we can change this later’ below the button will let them know their data is editable at this point. This way, good design will improve their experience and increase conversions. 

Builds Trust

If you have consistency in your design, it will build trust in your consumers. Your marketing efforts can be built around creating a persona for your company.

This ensures that when people think of you, they associate you with reliability and trust. You can focus your efforts on providing solutions to any concerns you have noticed in your consumers like whether they can return your product, or if you let your customers test your products or services, or how durable your product is. 

With great design, you can help your customers visualize how great your brand is, how it solves many of the problems they face, and how it will ultimately bring them joy. Your marketing design is the key to boosting your business and ensuring that your brand has an identity. Design is a very important aspect of your business, and when it comes to marketing it is all that matters.