The Impact of Product Photography On Marketing Success

By  //  November 22, 2021

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According to recent Nasdaq figures, by 2040, e-commerce would account for 95% of all retail transactions. It is clear that in today’s economy, entrepreneurs must invest in e-commerce marketing for their products and services, whether their business is online or a physical store. 

To appeal to their target audience and boost reach, entrepreneurs choose to have a social media presence and communicate their messages using images. Photographs are used by marketers as an effective communication tool and to increase sales. Meanwhile, in order to increase audience engagement and involvement, social media managers make sites like Instagram, Pinterest, and Facebook mostly visual.

Visuals should never be underestimated. Through photography, you can build a brand, convey a story, establish trust, and communicate with your customers. Furthermore, because 65% of people are visual learners, you appeal to the bulk of people at once. Why not take advantage of this?

Invest in high-resolution graphics

Photos are the most important aspect for individuals who purchase on their phones. Images are more important to 63% of consumers than product descriptions, and visuals are more important to 53% of consumers than ratings or reviews. This is due to the fact that pictures have an impact on emotions.

According to Phillip Adcock, a business psychologist, emotional reactions are 3,000 times faster than rational cognition, citing George Miller as an example.

When evaluating companies or making purchasing decisions, shoppers rely heavily on personal feelings rather than facts. Even more intriguing is the fact that happy emotions have a major impact on customer loyalty.

 According to studies, visuals have a significant impact on customer behavior. Customers select whether or not to purchase a product based on the quality of the images. As a result, if you want your website to be successful, you should focus on the aesthetics, which are the primary selling point.

Product photography can be used to sell your products both online and offline. It is a great instrument for e-commerce and digital marketing on the internet. You may want to consider outsourcing your product photography needs to a product photography service provider unless you have in-house competence in photography and marketing.

Better audience engagement

Many brands that only exist online are frequently accused of missing a social presence, and one method to combat this is to include photographs and words with a human touch. The Pacific Asia Conference on Information Systems recommends utilizing models to promote any type of goods since it boosts image appeal and makes a website appear more trustworthy, according to the study.

The usage of buyer personas in marketing is also linked to this strategy. When you’ve thoroughly investigated your audience’s demands and pain areas, as well as their demographics and psychographics, it’s simple to target a specific set of people and be confident that your message will reach them.

Furthermore, if you use a model in your product ad or image, your clients will be more inclined to identify with the model and purchase your goods.

Product photography and social media

Taking into account the importance of visual communication, your social media should be less text-heavy. The findings of the Manifest have revealed some fascinating statistics. According to the study, 74% of customers follow companies on social media, and 96% of these consumers interact with the brands they follow on social media.

Most significantly, clients trust what they see on social media, and 67% of those who see an ad on social media make a purchase. Pinterest, in addition to the widely utilized Facebook and Instagram, can be leveraged to achieve commercial objectives.

According to Crowdriff visual marketing statistics, 88 percent of consumers have purchased something they’ve pinned, and 46%  think Pinterest photographs affect their shopping decisions.

Final Thought

The use of images as a means of communication is a sound technique. Investing in the quality of pictures will help you make your e-commerce project appealing and soulful at first.

You’ll be able to build your audience with outstanding pictures and engagement once you’ve established a social media presence. With time and consistency, you’ll see that your efforts are paying off in the form of increased sales, a big number of devoted customers, and increased brand credibility.