The Benefits of Combining Your Email Marketing With SMS

By  //  January 28, 2022

Email and SMS have a lot in common. They’re both push-based marketing channels that allow you to send information directly to your customers. But most importantly, they complement each other well, like peanut butter and chocolate or bacon and eggs. So, to help you get the most out of your email marketing strategy, this article will discuss the benefits of combining email marketing with SMS.

Email marketing and SMS are entirely permission-based. 

The user must opt-in (signing up) to receive messages from your brand. Therefore, the consumer is already interested in your brand and is looking for more information or offers. SMS can be used to notify your subscribers of upcoming sales, new content, or promotions. You can also include a link to your website, where you can showcase other offers or products. 

Using SMS with email marketing will increase overall engagement because consumers use different channels to interact with your brand. Email is used primarily at home on the computer, while SMS is used on mobile devices on the go. As a result, combining these two channels will help you reach people at different times and places, ultimately increasing engagement.

Both have high open rates.

Both email and SMS enjoy high open rates: According to a recent survey, 90% of all emails are opened within the first three days, while 98% of all texts are opened within the first three minutes. Similarly, the average click-through rate (CTR) for SMS is 19%, while email is 2%. Combining both offers a great way to reach out to customers even when they are moving.

Also, companies like Touch SMS allows users to send SMS from Outlook and sync them to their CRM and easily filter emails by sales stage and types.

You can prep email subscribers via text.

These days, everyone has an inbox, and people are getting bombarded with messages from all angles. This makes it very easy for your important emails to get buried in a sea of unread messages. So before you send out a vital email blast, send out a quick text message letting all your subscribers know to look out for that upcoming email. They’ll be primed to open and read the content so that you can make the most of their attention span.

You can leverage insights from your email list.

One of the benefits of email marketing is that it has helped marketers collect valuable data about their subscribers’ preferences, including where they live, what type of content they like, and how responsive they are to different offers. You can use the same kind of data to segment your recipients in SMS marketing, which will help you improve the relevance and value of your messages.

You can grow your mobile audience through email.

Email subscribers are a great source of potential SMS contacts because they’re already familiar with your brand and have opted to hear from you. If you’ve got a list of email contacts interested in hearing about specials or other time-sensitive information, let them know that sending them an SMS will get them more timely updates. This will also simplify opt-in via a link or phone number included in your emails.