The Best Email Marketing Software for 2022

Personalized emails are an effective strategy that can attract sales and increase brand recognition. They can also be used to win new freelance clients in 2022. However, creating personalized messages on your own for a high volume of customers is a challenge and sometimes even an unfeasible task. That’s why organizations cover this need with email marketing software.  

Today’s data capabilities make the process quite easy to set up if, of course, you know exactly what you need from the software. In our article, we’ll discuss popular solutions proven to be worth your attention in 2022. We will also explain how to choose email marketing software. You can look for these email marketing software for your new business also which you can start by choosing a professional name using an online business name generator tool. 

Selection Criteria

Here’s what you should focus on when choosing software:

■ Simplicity. The software has to be not only straightforward but also provide a set of features for effective email marketing;

■ Compatibility. The solution should fit the niche of your business, which will give the opportunity to effectively satisfy the needs of the firm;

■ Cost. The tool should have an affordable price for the enterprise.

Security, integration, and many other factors also play a key role when selecting software, whether you are selling a personal product or have a job selling insurance for a larger company.

Advantages

Thanks to automation, companies will be able to send messages to potential clients by email promptly. Emails can be delivered to both new and long-term subscribers. The software also texts those potential customers who have performed a certain action, and this also has a positive effect on sales.

For example, a person has added a product to the cart on the site and hasn’t completed the transaction. The system detects that and sends a personalized email. 

Hence, there is another benefit of saving time and improving the quality of interaction with customers.

In addition, such a concept will be useful for an additional sales strategy or returning lost customers. You cannot ignore the fact that due to automation, customer loyalty increases.

Software

1. MarketingPlatform

If you are looking for an advanced email marketing solution, then MarketingPlatform is the option for you. Aside from email, you can also send SMS, in-app notifications and use their secure customer data platform for peace of mind.

Most of all, you can save time by setting automated and personalized messages by creating as many flows as you need, so customers are contacted at the right time, on the right platform and with the right message. But what differentiates this platform is the great onboarding and customer support that each customer receives. The cost starts from $98 for unlimited sending to 2500 contacts and options to upgrade as your business grows. 

Pros 

■ User friendly 

■ Simple intuitive design 

■ 900+ integrations 

■ Free demo and trial on request 

■ Customizable email templates 

■ Tracking and statistics 

■ Personal human support by phone or chat 

■ Customer list management and segmentation 

2. Sendinblue

This solution has become popular not only because of its features but also for its reasonable price policy. Nowadays, this is still a benefit of Sendinblue. It is also appealing for enterprises with a limited budget since there is a free version.

You can create autoresponders, set up triggered workflows, design and customize email templates and consent forms for websites using this service.  

Pros 

■ Customizable email templates;

■ Online chat; 

■ SMS marketing; 

■ Tracking and analytics;

■ Integrations;

■ WordPress plugins.

This SendinBlue review on Pearl Lemon Leads can give you more details about what this tool has to offer along with its pros and cons. 

3. ConvertKit

The program allows you to automate several email marketing processes. With ConvertKit, you can create newsletters and user segments, forms, and more. The tool also allows you to build email lists , email threads, integrate with more than 30 services (e.g. WordPress). The program works best for blogging website, although it can be used for other areas as well.

Pros 

■ Email design;

■ Integrations;

■ Adaptive templates; 

■ Visual automation builder;

■ Analytics; 

■ Reporting. 

4. ActiveCampaign

This software is considered one of the best email marketing solutions. It has an intuitive interface, which allows you to create convertible emails. Furthermore, thanks to ActiveCampaign, businesses will enjoy a comprehensive email generation process. And all that is possible through such features as email marketing, sales, CRM, messaging, marketing automation, and more.

Pros

■ Drag-and-drop email builder; 

■ 14-day trial period; 

■ Flexible pricing plans; 

■ Testing;

■ Email autoresponders; 

■ Integrations with multiple apps.

5. MailChimp

It is also a popular software as it offers several powerful features to businesses even in its free version. Over 300 integrations, segmentation options, and automation are all key attributes of MailChimp. Unique functions include list management, mailing campaigns, reporting, and account sharing.

Pros

■ Easy to use; 

■ Good 24/7 support; 

■ Convenient tags and address search; 

■ The ability to create converting landing pages; 

■ Testing; 

■ Analysis and report.

6. MailerLite

For startups, small, and medium-sized ventures, this software fits best. MailerLite offers a drag-and-drop editor and built-in forms, segmentation, a photo editor, image hosting, custom fields, social profiles, open and click rates, analysis reports for mailing results, spam complaints, and much more. There is a free version of this product but with several limitations. As such, you can send up to 12,000 emails per month.

Pros

■ The ability to design a large number of landing pages; Clear interface; 

■ Testing; Subscription management; 

■ Templates.

7. Mailgun

This tool is suitable for users with technical skills. Here, you can code the system to handle large volumes and extract specific data from emails, add automation to the infrastructure. There are two ways to send emails through Mailgun — through STMP, via API. The program can be used for free.

Pros

■ Email templates; 

■ Advanced analytics; 

■ Simplified list management; 

■ Clear list segmentation.

8. Zoho 

This is a cloud-based solution that will come in handy for marketing and sales departments. The program has a built-in CRM tool, which helps to conduct transactions with clients and leads. You can also get detailed reports on sales.

Due to automation, company employees get rid of various routine work: tracking customer interactions, lead management, controlling deals, invoicing, reports, projections, and so on.

Pros

■ Testing; 

■ The array of templates; 

■ Mail editor; Autoresponders; 

■ Clear interface; 

■ Automation functionality.  

9. Campaign Monitor

The program fits both commercial and non-commercial enterprises. Campaign Monitor has a wide range of functionality: mobile templates and galleries, personalization, embedded CSS, automation, branding and dynamic content, segmentation and targeting, testing, email tracking and analytics, subscription management, more than 100 integrations. The software can be tested for free before purchase.

Pros 

■ A good selection of templates that focus on different categories; 

■ Ease of use; 

■ Branding; 

■ Autoresponders, etc.

10. Keap

The software previously had another name — Infusionsoft. Most entrepreneurs use the solution because they need a reliable CRM. Nevertheless, the software also has excellent tools for automating email marketing. Infusionsoft is especially relevant to the B2B and e-commerce niches. The program’s features are designed for creating landing pages, subscription management, and personalization.

Pros 

■ Easy setup automation; 

■ A large number of templates; 

■ Simple segmentation; 

■ Testing; 

■ Spam checking.

11. Aritic PinPoint

Aritic PinPoint is a marketing automation software platform in the cloud for marketing operations teams. It has landing page, lead scoring, lead tracking, lead nurturing, email campaign management features with mobile optimized interface, CRM and Social integrations.

Pros

■ Integrations with popular websites, tools, plugins, and mobile apps

■ Get cloud-based file storage

■ Create, upload, and save lead magnets

■ Track and monitor how social campaigns and ads perform. 

■ Track browser information

■ Trigger SMS and push campaigns 

■ Nurture and retain your inquisitive visitors using a chatbot

12. Deskera

Deskera’s email marketing tool helps create conversion-oriented campaigns easily. It is a simple and intuitive interface that requires minimal training.

Pros

■ Create professional email templates

■ Create segments and send personalized emails

■ Schedule emails to go out at a specific date and time 

■ Free pre designed email templates for your business

■ Create responsive email designs that look perfect across all devices

■ Monitor your open rates and click-through rates.

Conclusion

Properly automated email marketing is a good strategic solution for a business to help it grow. Guaranteed results that a company will achieve are more customers and subscribers, as well as more sales and profits.

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