5 Features of an Excellent Virtual Capital Events Platform

By  //  February 15, 2022

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The nature of today’s pandemic means your conference plans might change at a moment’s notice. In 2021, plenty of companies thought it safe to schedule in-person tradeshows, conferences, and leadership events. But with the rapid spread of the Omicron variant, many of these corporations are rethinking the need to gather under one roof. 

It can be hard to pivot to a virtual capital markets events with corporate access if you haven’t invested in the right webcasting technology. But with the right software, you can revert to digital events without sacrificing engagement or management insights. 

An end-to-end event platform can help you adapt to changing restrictions without missing a step. Here are the features you should expect:

1. Branded and Customizable Interface

The look of your virtual conferences plays a significant role in your success. Your guests will notice its design first, and this first impression can have a big impact on their experience throughout the event. 

Beautiful, simple design with consistent branding will earn you top marks, as will a configurable registration page and event lobby experience.

2. Streamlined Organization

The right platform makes organizing sessions, keynotes, fireside chats, and other meetings across multiple tracks and days as easy as possible. You’ll be able to accommodate attendee availability and meeting requests — from simple one-on-ones or group meetings. 

3. End-to-End Support

There’s a good chance you’ve organized a digital event in the past two years, but despite your experience, you can still run into issues. From the learning curve of using new software to fielding attendees’ technical difficulties on the big day, these problems can overwhelm your team. 

That’s why you should look for a platform that offers premium behind-the-scenes support both during the initial planning stages and the live event. This support should come from IT professionals, event management specialists, and production experts. 

4. Event Insights

Want to understand shareholder perceptions about your event and brand? This information is at your fingertips with a sophisticated webcast. And because your event is happening digitally, it’s much easier to track, collect, and use key analytics than in person. 

When the right IR tech powers your webcasting platform, you can access valuable insights into post-event attendance and engagements. You can collect key analytics and guest feedback, rolling this data into your greater CRM program.

5. Guaranteed Compliance

Inspire confidence in your investors with market-leading security, including email authenticated entry, whitelisted attendance, and SOC-2 Type 2 certified processes. 

Bottom Line

If you’re thinking about returning to virtual events for the time being, you wouldn’t be alone. In January, JPMorgan Chase adopted a virtual healthcare conference after cancelling its in-person event in San Francisco. 

That same month saw more than 153 companies opt out of an in-person presence at CES 2022, despite the tech trade show’s push to go ahead.

Clearly, the corporate world is still apprehensive about meeting in person. With a complete return to normal in the distant future, you need to upgrade to a dynamic webcasting platform that helps you deliver engaging virtual events. 

Keep these features in mind when you upgrade. These tips will help you find a platform that helps you reimagine your virtual capital markets.