7 Tips to Find the Most Suitable Time to Post on Instagram

By  //  February 23, 2022

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Instagram is one of the most popular social media platforms, with over 1 billion active users. So, if you’re looking to share your content with the world, Instagram is a great place to start. But when is the most favourable time to post on Instagram? And how can you make sure your posts get seen by as many people as possible?

In this blog post, we’ll give you some tips on finding the most suitable time to post on Instagram and ensure that your posts reach as many people as possible. Here are a few tips for finding the most appropriate time to post on the platform.

Do Your Research

Before embarking on any marketing campaign, it’s important to equip yourself with as much information as possible. This will help you make the right decisions and develop an effective strategy. With that in mind, do some research into what time is appropriate for Instagram posts. For example, you could use a third-party tool to determine when users in your chosen demographic are most active.

Use Tools to Help With Your Instagram Strategy

While it’s important to rely on your research and intuition when deciding when to post on Instagram, using the right tools can also help you make more informed decisions and improve your strategy. Instagram analytic tools let you track the performance of your posts and gain insights on when they get the most engagement. You can find reviews of these tools on Economipedia and decide on the best option.

Timing is Everything

Research suggests a correlation between time of day and post likes on Instagram. So, if you want your posts to get the most engagement possible, it’s important to consider when users are most active on the platform. We mentioned earlier that teens tend to use Instagram in their spare time (during the early evening).

As a result, liking and commenting on Instagram during these times is more likely to garner a response. In contrast, posting content between 9-5 probably won’t get you good results because these are typical working hours for adults.

Use the Right Hashtags

Using hashtags is a great way to help get your posts in front of a wider audience and boost engagement with your content. However, research suggests that using too many hashtags can have a negative impact on the number of likes and comments you get for a post. So, when choosing hashtags for your posts, it’s important to consider what time of day they’re most likely to be used.

For example, if you’re targeting teens who use Instagram in their spare time, then hashtagging terms like ‘#party’ or ‘#clubbing’ is likely to be most popular later in the day. Similarly, if you want your content to receive more engagement during work hours, hashtagging terms like ‘#work’ or ‘#office’ are likely to be more popular during these times. It helps you know the best time to post on Instagram.

Experiment with Your Strategy

There’s no single ‘best time’ to post on Instagram, so you’ll need to experiment to find the most suitable days and times for your audience. In some cases, you might find that certain types of posts work better during different times of day or days of the week. This is something you can monitor by closely analysing your Instagram analytics.

So, how do you find out if certain types of posts work better at different times? Well, tests that compare the performance of similar posts (images vs videos) published during different periods are an easy way to determine when is best for your brand.

Avoid Peak Hours

While it makes sense to post on Instagram when your audience is most active, you should also be aware of the ‘peak hours’. These are the periods of the day when more users than usual are likely to be using Instagram.

According to research, between 4-6 pm tends to be one of the most popular times for Instagram posts. Avoiding these hours could help you make the most out of your content by increasing engagement levels and reach while avoiding any potential slip-ups.

Post Consistently

Social media scheduling tools are perfect for managing your Instagram account in a more time efficient manner & they can create a consistent flow in your posting schedule by finding the best day and time to post. Using the right tool is an easy way to automate this process and create a steady stream of suitable content for all demographics.

In our own research, we’ve found that the majority of Instagram users are active on Mondays between 7-9 am, so using a scheduling tool to post content during these times is a great way to increase the chances of your posts being seen.


There is no definitive ‘best time’ to post on Instagram, so you’ll need to experiment with different days and times of the week to find out what works best for your brand. While teens are most active during the evenings, adults tend to browse between 9-5.

Meanwhile, certain types of posts may work better during different times or days of the week. Using analytics tools is an excellent way to monitor your performance and find out what works best for you.