A New Flower Frontier: 6 Blossoming Cannabis Trends to Watch Out for in 2022

By  //  February 7, 2022

Over the past decade, the cannabis industry has been redefined as a fast-paced and forward-thinking community. Now, in 2022, over 17 states have passed legislation legalizing the recreational use of herb, and sales are projected to top $22 billion by the end of the year.

Stimulating the industry’s impressive growth are innovative leaders that push the boundaries of cannabis’ application and advantages. For example, crossbreeding seeds to curate drought-friendly or CBD-rich strains has experienced budding popularity.  

There is a lot to look forward to in the green community. Here are six blossoming cannabis trends to watch out for in 2022. 

Lesser-known cannabinoids will become popular

You’ve heard of THC and CBD, but cannabis contains over 100 other cannabinoids that offer their own benefits. Although minor cannabinoids like THCV, THC-A, and CBG have similar properties to THC, the differences in their chemical makeup alter the way the body metabolizes and uses them. In 2022, herbal enthusiasts will indulge their curiosities and learn how each cannabis extract can curate their experiece. 

Bud brands will get even bigger

There was a time long ago that a consumer might never even glance at the manufacturer that produces their favorite flower. But contemporary bud brands, like retailer MJ Arsenal (https://mjarsenal.com/), are working hard to define themselves from the stiff competition.

Herbal businesses are taking the time to establish unmistakable logos, marketing campaigns, and social media efforts that create consumer recognition. Industry heavyweights are even putting their name behind efforts like sustainability, social justice, LGBTQ+ rights, and diversity campaigns. 

Transparency of company values will continue to foster customer loyalty and revenue as herb brands reach new highs. 

Mainstream acceptance 

In 2021, a Gallup poll found that 49% of Americans have used cannabis, the highest rate measured to date. That number will continue to rise as legalization efforts take root across the country.

Even those that don’t actively use herb have come around to supporting legalization for medical and recreational use, two in three adults, to be exact. As the public’s support has grown, so too have corporate leaders’. Even Amazon announced it would lobby in favor of federal cannabis reform in the new year. 

Herb goes global

The globalization of cannabis has been underway for years, but the rise of international acceptance is creating exciting opportunities. Several countries outside North America have legalized the recreational use of cannabis. For instance, Malta that became the first EU country to pass legislation for personal use.

The combination of destigmatization and brand growth is encouraging global import and export efforts sure to change the landscape of cannabis as we know it. 

Terpenes will gain the spotlight 

Forget the age-old argument of Sativa vs. Indica, in 2022 consumers realize the power of terpenes. Varying in potency and aroma, terpenes have the ability to alter and enhance user experience. As consumer education on cannabis customization increases, herbal marketers have begun to produce terpene-specific products to further accentuate their brand. 

Cannabis research 

Since 2010, there have been 23,000 scientific papers published regarding cannabis research. As the most studied drug on the planet, the scientific study of herb has helped consumers and manufacturers alike understand cannabis on a granular level. In recent years, brands have partnered up with research facilities to enhance their product. With modern science cannabis can be curated in every way imaginable, ranging from adjusting absorption rates to altering genetic codes. 

Final thoughts 

The cannabis industry shows now signs of slowing down in 2022. Keep an eye out for these trends and many others that are changing the way herb is understood and enjoyed.