5 Practical Ways to Research Your Next Potential Employer

By  //  March 18, 2022

Share on Facebook Share on Twitter Share on LinkedIn Share on Delicious Digg This Stumble This

When searching for a job, you should know that you have some control, especially if you have options. You want to find the best employer you can, just as an employer wants the best employee. 

To that end, you should research a potential employer and ensure that they are a good fit. There are various things you need to find out about a potential employer, such as the company culture, work-life balance, growth opportunities, and more.

To find this out, you need to know how to research your next potential employer properly. Here are some ways to help you: 

Visit Their Website

These days every employer needs to and should have an online presence, the most important of which is a website. The website is where the company will post a lot of information, making it an ideal source for you to evaluate the company. 

You can get input from employees whom you can contact directly and obtain personal information about the company.

Scrutinize the site and get a feel of what the company is genuinely about, which will tell you if you want to work there. If the company receives awards for being a great employer, that is a good sign. Vice versa is also true.

Check Out An Employer Review Site

There is no better tool for evaluating a potential employer than a review site. They are becoming increasingly popular because of the authentic feedback they offer provided by actual employees of the company.

You can use JobSage for the review, and you will see whether a company is as good as it looks on paper. 

Employer review sites offer transparency which would be difficult to get anywhere else. Such sites are also making bad employers improve, or they will be unable to attract quality employees. 

Use LinkedIn

LinkedIn is a unique platform because it is meant for professionals and has a long list of job openings posted by employers. It is probably where job seekers go first when researching an employer. 

The site has data such as statistics on hundreds of employers regardless of where you are on the planet, which makes evaluating them much easier than otherwise.

You can also use the platform to connect individually with the company’s employees, who will give you the inside track on what happens in the organization.

LinkedIn is better for researching large organizations than small ones, but you can still find valuable information on the latter. 

Read Press Releases 

Though company employees can provide a subjective view of an organization, it is always advisable to get another perspective.

Journalists reporting about a company will probably offer the best objective view which could tell you much about an organization, especially if you want to work there. 

The information may not always be perfect, but it will offer a different view of the firm. Press releases also tell you about an organization’s public relations ability. 

If you work in a particularly sensitive industry such as entertainment, you should want to work for a company that will help preserve your reputation if anything goes wrong. 

Examine Their Financials

One factor that can tell you much about an organization is its financial wellbeing. Therefore, you should always check out the finances of a potential employer. 

It may be challenging to find the information if they are not a public company, but with some diligent digging, anything is possible. Evaluating a company’s financials is challenging, but you can read summary reports by professional analysts if you are not adept at it. 

A company’s financial health tells you if they will be able to pay you and if they have a future. It should have a strong influence on your decision. 

If you will work for someone, it would be best to know as much about them as possible. The above tips will help you learn a fair bit about a company, and most of it is publicly available. However, you should look for what is especially hidden as it may have a great inclination on your choice.