7 Ways to Share Links on Instagram

By  //  April 14, 2022

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Are you looking to drive more traffic to your website with Instagram? Throughout this article which is presented by TheReporters, we will present seven distinct and particularly effective methods to promote your links by exploiting all of the functionalities of the application.

1. Add a link to your Instagram account biography 

Let’s start with the easiest way to generate visits to your website. The Instagram biography is the only place where all users can share a clickable link.

Various strategies will be adopted by brands & influencers when some will permanently leave the same link, others will update it regularly, notably by using link shortener tools such as Bitly.

2. Use a link service to promote several

More users are seeking to leverage the full potential of the link integrated with the biography, by redirecting visitors to a landing page offering multiple redirects. One of the best-known tools in this area is Linktree. You can use a link service to promote your photos on other social networks.

3. Use captions from Instagram posts

It is not possible to integrate clickable links in the captions of posts, but that does not mean that these are useless in order to drive traffic to your website.

The first way is to use a link shortener such as Bitly to share a URL that can be easily copied and pasted by your Instagram followers

The second way is to give explicit instructions to people reading the captions of your posts in order to redirect them to your profile that, in turn, gives access to the link to your biography. The post with longer captions encourages the users to click on the biography link.

4. Sponsor your Instagram posts & Stories

After converting your personal account into a business profile, you will be able to pay to promote posts as well as Stories. Beyond getting more visibility for your products & services, you allow yourself to generate more traffic to a specific page of your website.

In the case of the sponsored event, the social network sponsoring link will lead to a registration page for an event. 

5. Add clickable links to your visuals with Instagram Shopping

In recent years, Instagram has given brands that market products the ability to facilitate the generation of traffic to the e-commerce page of the object in question. So you can add the clickable link to your images with Instagram shopping that entices the users to visit your website.

6. Include clickable links in your Instagram Stories

This option, only reserved for verified accounts or with more than 10,000 followers, creates an incredible opportunity to generate traffic at lower costs.

By combining the use of featured Stories (Permanent Stories) and the integration of links, you allow yourself to offer a catalog of products, services, or downloadable content via biography. 

7. Share links in your IGTV descriptions

Instagram really wants to develop the “video” part of its app, which leads it to give more functionality on Instagram TV rather than in conventional posts.

It is possible to integrate into the description of each IGTV video a clickable link. To access it, the user must click on the white triangle at the top to scroll down the content caption.