How to Put Your Website on Google First Page?
By Space Coast Daily // April 2, 2022
When you think of the internet, what comes to mind? Is it Facebook? Instagram? Twitter? For many people, the answer is yes and for others, the answer is no. For many people who have a query on a topic, they turn to Google to get the answers they need. Google is by far the world’s largest search engine and there are over a billion searches each day.
So, if you’ve got a website and would like to drive traffic to it, being on Google is going to be a great help. In this post, I’ll be going over how to rank your website on Google organically. That means you’re not paying money to be on their search engine.
Things you need to know to get your site on top of Google
Here’s how you put your website on Google:
Make sure your website is indexable
First you need to make sure your website is able to be indexed by Google. If you’re using a website builder like WordPress, you can go into the ‘settings’ tab and make sure the ‘Discourage the search engines from crawling’ option is unchecked.
If you don’t use WordPress, there will be a similar option in your CMS settings.
Make sure your website doesn’t look like a dog’s dinner
If your website is on a CMS such as WordPress, Weebly, Blogspot etc. you don’t have to worry about this part. You can get your hands on a fantastic free theme. Your website must be fast loading, responsive and easy to navigate.
Most modern websites are able to do this. If you’re on a more custom CMS such as Magento, you’re going to need a developer to create you a website.
Keyword research is the process of finding search terms related to your business in a data driven manner. For example, let’s say you’re a protein supplement company, a keyword you would want to rank for is ‘protein powder’ or ‘best protein powder for skinny guys’.
An easy and quick way to find out if people are searching for that keyword is to use a tool such as S EMrush. You can come up with keyword ideas and validate those keywords with SEMrush. But keep in mind that SEMrush is a paid tool. There are also free options such as Google’s keyword planner.
Now that you know which keywords you’re going to target, you need to create content around those keywords. The first step is to understand the intent of that keyword. What does the user want to see when they click a search result? Do they want to see an eCommerce page? A blog post? A listicle? A tool they can use?
Determine what the user wants to see. One easy way to do this is by simply typing your target keyword into Google and see what kind of content the top search results show.
Google is showing you what they want.
Optimizing your content
When you create content, you’re creating content that’s going to satisfy the reader. Give them what they want. However, you’ve also got to satisfy the search engine, you need to optimize your content in a manner that Google will understand what your content is about.
Here’s how to do it:
First, make sure the target keyword is in the meta title. When you search for something on Google, there’s a blue title that’s displayed, that’s called the meta title.
Next you want your keyword in the H1 title, this is the title of your page and there should only be one H1 title on a page.
Include the target keyword in the URL, the URL is the address of the page. For example,
yourwebsite.com/your-target-keyword would be the ideal URL structure. Have your keyword within the body of the page.
And that’s how you optimize your content for the search engine. Yes, there are more optimization techniques, however, this is the 80/20 principle.
Backlinks are links that point to your website. For example, let’s say website A links to website B, website B has received a backlink from website A. Think of backlinks as votes, the more votes you get, the higher your rankings.
The most powerful backlink is a guest post backlink. This is where you create an article for a website and link to your website. The link must be within the body and not as an author or sidebar link. These are the most powerful types of links.
Building guest post links is difficult, you must do a lot of outreach and you’ll get a tiny number of links landed. Start off your link building campaign by reaching out to people you already know and ask if you could guest post for them.
That’s exactly how you put your website on Google. It’s a long and difficult process but it’s worth it. After you’ve spent that time and effort, finally getting yourself ranked on Google, you’ll be receiving free clicks. The best thing about this is the traffic sticks, you don’t see huge fluctuations in traffic a lot.