Data Activation: Which Platform is Right for You?
By Space Coast Daily // May 17, 2022
Data activation is a lot like the fuel inside of a car, because without the proper ignition source, you can do everything else right and the car simply won’t start because nothing is ignited. Data activation platforms are the ignition source that kicks the data your business gathers into high gear, helping your business get even better.
Data activation takes the passive data you are learning about your business and then focuses on putting it into action to improve the lives and the marketing value of your customers. However, it can be hard to do on your own which is where data activation platforms come in. Once your business decides that they want to connect to more people with data activation, the question is, which platform is going to be the best for your needs.
Thankfully, we’ve gathered several companies that specialize in some of the best data activation services, and are comparing them to see which one is the best for your business needs!
Oracle: As Powerful As Her Mythical Counterpart
While many great Greek heroes traveled to seek the wisdom of the Oracle at Delphi in the world of Greek myth, your business can seek the wisdom of Oracle the company as it is the leading industry cloud based platform for data. They focus on showing all the different types of marketing that you can use to reach your prospective audience. It starts by showing you the difference between multichannel marketing, omnichannel marketing and cross-channel marketing, and then shows you how to use your data as effectively as possible.
If you want to advance your results in cross channeling your customers and getting them to bounce from place to place in their journey, then this is one of the best places for your business to start with.
Salesforce Data Activation: Goes Above And Beyond With Their Ease Of Use.
While most companies have data activation services where they can be connected to the data that you have, Salesforce is different and has its very own data activation platform where you can see everything right within the platform. It further enhances the data you get by giving complete customer data profiles that are augmented by artificial intelligence and machine learning, letting you know just what you need to do to get your customers doing what you want them to do.
Salesforce is easy to learn, but hard to master when it comes to building the perfect picture of the audience you want to buy your products.
OnAudience.com: Connecting You With Your Specified Audience
Being on call with your audience is the key for every marketing venture, making sure that they really like you and that they want to continue to engage with people. You can build a custom profile of your audience, narrowing it down by age, gender, and what they do online. If you want to target customers who go to a particular site or take a specific action while they are online, then this is the perfect data activation platform for you.
SnowFlake.Com: Fast and Easy To Use
If you are a beginner and you want to focus on using your data and using it fast, then Snowflake will work for you. They turn data activation into a service, and allows you to share and activate your data across various different cloud services, making it very useful if your data and business is scattered across various web pages.
Finally, Snowflake doesn’t have any infrastructure that you need to manage, and that speed and it’s easy to use interface will ensure that even beginners to the world of data activation will be using it with ease.
Picking The Right Platform
In order to pick the correct platform, you need to look at data activation again. Data activation is where you pick a segment of your audience and share it across several channels of social media. The ad campaigns will eventually reach your target audience, and can start them on the journey to buying your product or employing your service.
You’ve collected all the data about your target audience, and now you need to use it. The right platform will allow you to divide up your audiences and advertisements into sections, and ensure that the right targeted advertisements are going to be sent to the right people. This not only allows you to use and test different marketing languages, but also allows you to connect on a more personal level to your audience.
Test out some of the platforms, and when one feels right, it often will be right, so don’t hesitate to give it a try and see what it can do to kickstart the ignition in your business and get your work in front of the people who need it the most!