Cuts Ties With Shirt Sponsor W88 for Crystal Palace
By Space Coast Daily // July 26, 2022
With immediate effect, Crystal Palace has decided to no longer have W88 as its front-of-shirt sponsor. Eight Premier League teams now have sponsors on the front of the shirts.
The choice to change with W88 as a sponsor was made as the UK gaming sector gets ready for the impending release of a white paper that is anticipated to call for a complete change in gaming sponsorship of sports. However, the club’s release did not mention the prospective change impacting the choice to seek a new sponsor.
Nine of the 20 clubs in the English Premier League now feature a gaming corporation on the front of the jersey. Following Crystal Palace’s statement, that number will now be eight and may decrease even further before the start of the Premier League season in August.
The club also said that W88 had been replaced by a new agreement reached with the online auto dealer Cinch. Cinch will be the official sponsor of the club’s training uniform and the front-of-shirt sponsor for both the men’s and women’s teams.
Barry Webber, Commercial Director of Crystal Palace, commented on the new agreement as follows:
The landmark partnership is another sign of the club’s progress on and off the field. Cinch is a well-known, family-friendly, and instantly recognizable brand throughout the UK and beyond.
A season packed full of international talent and our entry into our 10th successful season in the premier league make this a very exciting time for our partnership to begin.
The owner of Cinch, Avril Palmer-Baunack, the chair of Constellation Automotive Group, added:
We have high hopes for the club’s upcoming season on absolutely clinching it and look forward to working with the teams, supporters, and local community.