Hekka and Uplive Deliver High Fashion and Premium Digital Experience to Miami Swim Week 2022 Runway
By Space Coast Daily // July 21, 2022
Powerhouse platforms Hekka and Uplive collaborate once again to deliver an incredible fashion show for Miami Shim Week 2022.
Miami Swim Week has become the must-attend event for designers, models, and industry insiders to experience luxury swimwear and pool-side apparel.
This year the annual event is bringing together more than 200 brands and designers. Among the attendees are popular fashion commerce platform Hekka and global streaming app Uplive, collaborating for a second time this year following the roaring success of their joint event for New York Fashion Week in February.
The week-long event took the crowds to the iconic Miami South Beach for a series of hot summer runway shows, VIP parties, and exclusive PR events.
Uplive, among other digital platforms, broadcasted the shows allowing fashion enthusiasts from around the world to connect with their favorite brands, models and influencers. The 2022 Swim Week generated over 1.6 billion impressions across multiple platforms, including Uplive.
During Miami Swim Week 2022, Hekka unveiled “Style de Vie,” a 25-piece capsule collection of essential swimwear, following the brand’s successful debut at New York Fashion Week earlier this year.
Their new collection is bringing some of the hottest, most versatile designs to the affordable swimwear market as a follow-up to their celebration of inclusivity, sustainability and diversity at NYFW.
The “Style de Vie” capsule collection offered innovative designs for swimwear, apparel and accessories, where the goal is to feel comfortable with your own style and inspired to experiment with your swimwear and holiday style. Included in the collection were beach cover-ups and trendy one and two-piece bikinis, in a range of colors and patterns. “
Christine Xu, CEO of Uplive USA
“We’re pleased to showcase the world’s top swimwear fashion event, providing designers and fashion companies at Miami Swim Week with a massive global audience on a premier video platform,” shared Christine Xu, CEO of Uplive USA. “As a platform for global performance and discovery, Uplive will both inspire and showcase creativity through this event.”
“Uplive has been an advocate for celebrating diversity and inclusivity through innovative technology and commitment to daring environmental, social, and governance goals since it launched in 2016. Having recently celebrated our 6th birthday, we are more eager than ever to support social causes, community development and emerging markets through content creation and global connectivity”, continued Xu.