PETER CRANIS: Room Night Demand Up in Brevard County 19.3% to 1.4 Million Rooms
By Peter Cranis, Space Coast Office of Tourism Executive Director // August 13, 2022
best pace of any year including 2019 which was the previous high
BREVARD COUNTY, FLORIDA – In a changing hotel environment, it is always interesting to look at different metrics. I continue to believe that due to our rapidly growing inventory, Room Night Demand (hotel rooms rented) is the best metric to look at to determine the health of the hotel industry on the Space Coast.
We just got our second quarter STR data and Room Night Demand was up nearly 5% over the prior year – 673,000 rooms rented. And year to date, we are up 19.3% to 1.4 million rooms. This puts us on our best pace of any year including 2019 which was the previous high.
What’s also impressive is we generated nearly as many hotel room rentals in Q2 as we did in Q1 (696,000) which contained the highest month of TDT collection ever – March.
Also when comparing ourselves to our peer set (other beach competitors), we are pacing faster than any other destination – Jacksonville being closest at 14.4%.
All other destinations including Sarasota, West Palm Beach, Ft. Lauderdale, St. Pete/Clearwater and Daytona were under 10% growth.
It is one thing to have the most new hotel inventory – and that can certainly be a driver of growth – but it is another thing to actually fill those rooms. Strong demand comes from a number of factors including strong marketing efforts.
There are a lot of choices when it comes to beach destinations within Florida and certainly outside as well. We have to remain competitive by promoting all that we have to offer and what makes us different such as launches and space. It is a combination of telling our story and working every sales channel we can that will keep us at the front of the pack.
– Peter Cranis, Space Coast Office of Tourism Executive Director