Top Tips to Effectively Market a New Product of Your Business

By  //  August 4, 2022

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If you’re new to marketing your business, the first step is understanding that your product and its benefits must be clear and compelling. You have to know what makes your product special. As a salesperson, you may think that it’s all about the features, but those features are only interesting because they serve some purpose or solve a problem – the benefits customers want from using them.

So, once you’ve figured out how your product fits customers’ needs, it’s time to market it effectively.

Find Your Audience

If you don’t know your audience, you won’t be able to market effectively. You must understand who they are and what they want to reach them and promote your product. It may mean conducting research into the types of people who would be interested in using your product. For example, if you’re launching a new smartphone app, it makes sense to market it primarily on social media platforms like Facebook, where smartphone users spend most of their time.

Once you have an idea about who might use your product and where they’re likely located online, it’s time to start thinking about how best to reach them with promotional material such as advertisements or sponsored content on websites frequented by those same consumers.

For example, suppose one of those demographic groups is young professionals between 25-35 years old living in urban areas with high disposable incomes. In that case, try posting ads on websites like LinkedIn or Twitter rather than Facebook, which tends not to appeal as much to this set (at least when compared against LinkedIn).

Select the Best Trade Show

It’s essential to choose the right trade show for your business. For example, if you’re selling a product targeted toward women and children, it might make sense to attend an event sponsored by a parenting magazine or organization. If you have more industrial products, attending an event geared towards factories and manufacturers may be ideal.

You’ll also want to consider which trade shows fit within your budget. If possible, look into what assistance is available from sponsors and vendors who might be interested in working with new companies like yours. The more flexibility you have when choosing where and how much money will be spent on advertising at the event itself (as opposed to before or after), the better off you’ll be when trying to promote yourself effectively while there.

Set a Budget and Stick to It

Start by setting a budget for your product launch. It would be best to consider the costs of any marketing materials, including promotional items like pens and t-shirts, and the cost of hiring a professional video producer to create an online advertising campaign. 

Once you have calculated what all will come into play during the process of launching your new product, decide how much money each item needs before moving forward with production. So that there is no question about whether or not they are affordable or not later on down the line when things may start getting tight financially due to unforeseen expenses.

Design an Attractive Display

To effectively market a new product or service, you must create trade show displays to stun your clients. When designing your display, keep in mind that you want people to remember what they see and be able to relate it to the product. Some ways to do this include using your product in an exciting way or displaying it with other items that complement it well.

After you’ve put together this display and set up where you plan on putting it, take some time out of each day leading up to the event (or whenever) and walk around where your booth will be located. You’ll want to ensure that everything is as attractive as possible before anyone else has seen it so they’re not distracted by anything else when they get there.

Get the Word Out

There are many ways you can get the word out about your product. Your audience is likely to be more receptive if they’re already familiar with you and your brand, so it’s essential to consider how you can reach them. Social media and email marketing are two great places to start. You can also use public relations, an influencer marketing campaign, or content marketing for exposure.

If you can find a unique angle for your product launch or new product line that stands out from others in your industry, then it might make sense to spend some money on direct mail marketing campaigns.

Follow Up with Leads

You will be swamped with leads when you’re at a trade show. After all, you’ve got a booth full of people interested in what you offer. But don’t just take their contact information and call it a day; that’s where your follow-up comes in.

It’s essential to keep the conversation going after someone shows interest in your product or service by taking their information on paper or electronically. You want them to remember who you are when they need something later on down the line, so they reach out to you first instead of another business offering similar services or products. 


The most important thing to do is create a solid marketing plan. Think about who you want to reach and how you can get the word out about your product. In addition, find the right trade show where your target audience will be present, design an attractive display highlighting your new offering, and ensure that you follow up with leads after the show ends.

Marketing a new product may seem daunting, but with the tips above, you can be sure that your efforts will pay off. Set your sights on the trade show or event where your target audience gathers, and determine which display to use for maximum impact. Remember, no matter how much money you spend on marketing materials, the most important thing is to have fun doing it.