7 Proven eCommerce Marketing Strategies
By Space Coast Daily // September 9, 2022
“Ecommerce marketing is the act of driving awareness and action toward a business that sells its product or service electronically.”
A successful eCommerce business is built on a foundation of good marketing. Without effective marketing strategies, your eCommerce store will likely struggle to attract visitors and convert them into customers.
The good news is that there are a number of tried and tested eCommerce marketing strategies that you can implement to drive traffic to your store and boost sales. In this article, we’ll share 7 of the most effective eCommerce marketing strategies that you can use to grow your business.
So, if you’re looking for ways to take your eCommerce business to the next level, read on!
What is eCommerce Marketing?
E-commerce can be traced back to the Berlin blockade and the airlift of 1948-1949. Businesses used a system of ordering goods via telex during this time. This was the beginning of exchanging business documents, such as invoices and orders, between suppliers and customers.
With the wide adoption of the Internet, the introduction of the World Wide Web in 1991, and the first browser for accessing it in 1993, most e-commerce shifted to the Internet. More recently, with the global spread of smartphones and the accessibility of fast broadband connections to the Internet, e-commerce moved to mobile devices, which also included tablets, laptops, and wearable products such as watches.
E-commerce marketing is basically a way of promoting your online stores or business, whether it’s a service business or selling gold bars online. Driving customers towards your store’s e-commerce has deeply affected everyday life and how businesses and governments operate.
E-commerce is the buying and selling of goods and services electronically. It happens over the Internet-Web and in electronic marketplaces (or marketspaces). You can also attract customers to your websites by changing themes and using perfect landing pages to compliment your work.
Importance of eCommerce Marketing
e-Commerce marketing is important due to the following reasons:
■ e-Commerce is a very flexible way of creating a small business that leads towards huge success. It is the best way to publish your business because people nowadays want to shop from their homes and want their lives to be easier.
■ This is the ideal way where you can promote your brand from a small physical store into a Huge famous brand that is accessible to every corner of the world.
■ Here your store is no longer a store of 6-7 hours working time infect online store or website can work 24 hours and can run the business anytime.
■ Lets you fully expand your product ranges to expand your business without having to worry about moving locations.
■ Nowadays, the internet is available to everyone, due to which every person can visit your store online and become your loyal customer.
■ You can develop and grow your business according to your audience’s requirements and demands.
■ It offers you a whole range of opportunities to increase your product range and enhance your marketing level to generate more leads and sales. You can achieve your marketing goals with a well-developed and optimized website. Moreover, you can offer your customers a convenient, round-the-clock service that will definitely boost your business.
7 Proven eCommerce Marketing Strategies
Even if You have headed up towards an online marketing service you still need to know about the tactics of increasing your customers and reach. This also is a challenging task to know which tactics to use for online marketing. Some of the basic ways which you can find effective are as follows:
The first step you have is to set up content for your online business. Producing high-level content and original content can make you gain more customers in less time. If you want your customers to interact with you, be creative, original, and loyal.
Unlike other marketing methods, eCommerce content marketing can attract more positive attention, interactions, and conversions that last. By promoting original content, you can make sure that your audience is always receiving new information that is interesting and relevant to them.
1. Create a User-Friendly Website
The second step is to create an easy layout for your website so that the customers can use it easily. Test the language and placement of conversation elements.
2. Search Engine Optimization
The role of SEO in eCommerce marketing is to help improve the visibility and organic search ranking of an online store. By improving the visibility of an online store, it will become more visible to potential customers who are searching for products or services online. In turn, this can help to increase traffic and sales.
While there are many different aspects of SEO, eCommerce stores’ most important factors include keyword research, on-page optimization, and link building. By investing in SEO, eCommerce store owners can see a significant return on investment through increased traffic and sales.
SEO aims to get your website or product page to the 1st page, especially the top 10 searches of popular search engines like Google, Yahoo, and Bing.
3. Influencers Marketing
Influencer marketing has become an increasingly popular eCommerce marketing strategy in recent years. And it’s no wonder – studies have shown that influencer marketing can be up to six times more effective than traditional marketing methods.
There are many benefits to using influencer marketing, including the ability to reach new audiences, build brand awareness, and drive sales. Additionally, influencer marketing can help to create more authentic and engaging content.
4. Ads On Social Platforms
Pay-per-click (PPC) ads are a popular tool in eCommerce marketing. By bidding on keywords and other targeting options, eCommerce businesses can create ads that appear in search engine results pages (SERPs) and other places on the web. When a customer clicks on one of these ads, the eCommerce business pays the advertising platform a small fee.
PPC ads can be an effective way to drive traffic to an eCommerce website. They can also be used to generate leads and sales. PPC ads can also be used to target specific demographics, interests, and even locations. This makes them a very effective tool for eCommerce businesses that are looking to reach a specific audience.
PPC ads can be a valuable part of an eCommerce marketing strategy when used properly. However, they should be used carefully to avoid potential pitfalls.
5. Upselling and Cross-Selling
In eCommerce marketing, upselling and cross-selling are two effective strategies for driving sales and boosting revenue. Upselling is the process of selling a higher-priced or upgraded version of a product, while cross-selling is the process of selling complementary products.
Both upselling and cross-selling can be used to increase the average order value, which is the average amount that each customer spends on a single purchase. By upselling and cross-selling strategically, businesses can encourage customers to spend more with each purchase, resulting in more revenue for the business.
ECommerce marketing has a few different ways to upsell and cross-sell products. For example, businesses can use product recommendations, special offers, and targeted emails to encourage customers to buy higher-priced or upgraded versions of products or to buy complementary products.
6. Sending Promotional Messages
Sending promotional messages to customers via SMS or email is common practice in eCommerce marketing. By sending these messages, businesses can reach a larger audience with targeted messaging that can promote sales and special offers. In addition, these messages can also be used to encourage customer loyalty and repeat business.
While there are many benefits to using SMS or email for promotional messages, there are also some potential drawbacks. For example, promotional messages can be perceived as spam if they are not properly targeted. In addition, sending too many promotional messages can lead to customers opt-out or unsubscribing from the messages.
Overall, the use of SMS or email for promotional messages can be a powerful tool for eCommerce businesses.
Implementation of E-commerce:
e-Commerce implementation activities can include building new eCommerce sites , creating ecommerce web design or upgrading and maintaining existing online stores. If you are starting from scratch, it can be helpful to follow complete the following steps.
■ Understanding your customers’ needs: understanding customer needs can help you grow the business the products needed by the customers can also be sold at valuable prices.
■ Strategic Pre-Implementation Planning: implementation planning should be done before starting the business because one has to ensure the content is worth selling.
■ Solution Evaluation: The under-viewed products should be made better by thinking of the best solutions.
■ Go-to-market strategy: Invest in good products for better selling.
■ Retention and loyalty building: Taking the customer in interest can be done through loyalty and proper original product selling.
■ Analysis and Optimization: analyze your business day to day in order to remove the underrated scores.
■ Choose a Strong e-commerce Partner: while choosing your business you should be careful to choose a good person who can make the same strategies as you do.
The internet has drastically changed the way that businesses and consumers interact with one another. There are now endless possibilities for both businesses and consumers. However, e-commerce does have its disadvantages, including consumer uncertainties. But good decision-making and business practices can help resolve or avoid these issues.
The Botton Line
eCommerce marketing strategies are important for any online business. You can reach a large audience and drive sales by utilizing a combination of SEO, paid ads, email marketing, and social media. These 7 proven eCommerce marketing strategies will help you get started.
While some of these strategies may take some time and effort to implement, the long-term rewards will be well worth it. Hopefully, you find this article helpful in getting started with your eCommerce marketing efforts.
Author Bio: Aabhas Vijay
Aabhas is the founder of Avija Digital a complete digital PR agency for online Strategy and Marketing, Expert in providing consultation as a content strategist for SaaS and tech brands. He begun his career in digital marketing in 2016, which continues to this day. He spends his free time in the gym, playing board games, and learning new technologies in IT sector.