Joel M Albrizio Digitalizing the Marketing Landscape

By  //  October 10, 2022

The world is undeniably moving towards an era of technology. Everyone, from educational institutes to offices, is cultivating and changing their systems into digital platforms. The retail industry is also making efforts to alter its marketing ways.

One of the most noticeable changes in the retail industry with the inclusion of digitalization is the boost in its consumers.

Whether looking for replacement parts or building materials in B2B eCommerce, digital buying permeates every industry. The digital revolution, namely, the rise of digital commerce, was always an innovation driver in the retail industry. The wake of Coronavirus not only changed the ways we interact but pushed more retail customers to shop online. According to Shawn Fitzgerald, a research director of a marketing firm, digital transformation in retail enables retailers to unlock new sources of innovation rather than just upgrading or modernizing existing legacy systems.

The digital retail transformation doesn’t just rely on a specific function, like a shopping cart website. In reality, organizations must strive to make considerable changes in their supply chains, operations, customer relationship processes, and inventory management. They should analyze the entire data to project demand accurately, react to customer requirements, and ship products efficiently and quickly.

Intending to bring digitalization while marketing the products and services of different food stores, Joel M Albrizio started a platform named Bad-Adz.

This innovative mind was born in Worcester, Massachusetts, on September 12, 1957. Being a bright student from a very young age, he completed his early education at Shrewsbury High School from 1972 to 1975. After which, he recognized his passion for pursuing marketing as his career and completed his bachelor’s in design and Marketing at Massachusetts College of Art and Design from 1975 to 1978.

Chasing his dreams, Albrizio became an American businessman with digital marketing and photography licensing companies in Pawtucket, Rhode Island, and Fort Lauderdale, Florida. In his journey towards success, he founded companies, including J.M. Albrizio Inc. in 1978, Top Supplements Online in 2006, Adlife Marketing & Communications in 1992, Prepared Food Photos Inc. in 2016, and Bad-Adz Inc. in 2017. Later, he consolidated these corporate entities into Bad-Adz Inc. & Prepared Food Photos Inc.

Albrizio’s vision behind Bad-Adz & Prepared Food Photos is to provide creative services and proprietary content to retail supermarkets and grocery wholesalers throughout the United States and Canada. He has worked with supermarkets of every shape and size for over 40 years. Thus, with his expertise, he has made his company amend the marketing strategies of many food stores by increasing their digital appearance.

Bad-Adz offers a transition from print to digital to educate customers and attract them toward exciting transitions. Digitalization is a revolutionized way of growing the business and making it recognized on social media platforms. Through the use of in-store signage, social media, and inserting announcements in the weekly ad, Bad-Adz Digital facilitates the food markets to get the words out for them.

Albrizio firmly believed that digital appearance could be a game changer for any business. The best way of increasing brand awareness is through emails and social media. He developed such a platform to let customers know about all the changes and additions made in the stores or restaurants. In addition, it targets the people living near the stores by using the company-provided zip codes. As a result, the customers prefer to visit the advertised places more often.

Albrizio’s innovations have facilitated many brands to market their products or services successfully. He is known for bringing a revolution in the marketing processes of supermarkets, liquor stores, and the car dealer industry. Moreover, he has made customer restoration an interesting and easy task.