White Hat SEO vs. White-Label SEO: What’s The Difference?

By  //  January 25, 2023

As a business, chances are you’re familiar with SEO – or search engine optimization.

SEO is optimizing website content to rank higher in relevant searches on popular search engines like Google and Bing.

You might have come across terms like “white hat SEO” and “white label SEO” while researching ways to optimize your SEO efforts.

Even though these words sound similar, they are different. So what do these terms mean? Are they similar? Let us find the answers in this blog:

What is White Hat SEO? 

White hat SEO is a set of SEO tactics that follow the principles and expectations of search engines. In other words, white-hat SEO techniques allow you to increase your rankings without straying outside of search engine guidelines. 

If you’re not trying to trick or undermine the rules of the search engine, you’re probably strategizing white-hat SEO techniques. Some examples of white hat SEO are: 

  • Providing high-quality content
  • Incorporating descriptive keywords and rich meta tags
  • Facilitating more straightforward navigation on your site
  • Creating a mobile-friendly site
  • Having a faster site load time.

Why does white hat SEO matter so much in the digital sphere? Is it necessary to use white hat SEO strategies to improve your SEO rankings?

Yes, it is because Google and other search engines may block your site if you do not go by their regulations. 

Google, a robust platform that can generate a lot of traffic, has the power to block your site, which could eliminate you from the race.

Once your site gets banned, it is tough to bounce back. Therefore, it’s essential to stick with white hat SEO strategies and follow the search engine’s algorithm.

What is White-Label SEO?

With the advent of technology, it has become tricky for SEO marketing agencies to maneuver today’s competition. Besides, SEO techniques have also intensified, elevating altogether to new levels. 

On top of that, your customers keep knocking on your door until their site tops the search engine results. If all this dilemma sounds familiar to you, you probably need white-label SEO. 

White-label SEO is a solution that allows you to outsource your SEO work to white-label service providers. Such providers undertake your SEO work and help you offer excellent SEO services to your clients. 

Although they do the tasks for you, the brand name is still yours. Because they allow you to rebrand their SEO services under your brand name, making them unique in today’s digital marketing era. With white-label SEO, you can reap the following benefits:

  • Expand your SEO services without hiring new staff or building solutions from scratch.
  • Send detailed metrics and reports to your clients.
  • Satisfy your client’s needs without compromising your bottom line.
  • Get advanced and diversified SEO solutions to stay on par with your competitors.

 Hence, with the aid of a white-label agency, you will be able to boost your profits while also giving the impression to your clients that you are a reliable service provider.

As you can see, white-hat SEO and white-label SEO are not related to each other. Although they share the common word “white” in their names, they are quite distinct. White hat SEO is a practice that focuses on ranking your site by adhering to search engine rules. On the other hand, white-label SEO is a solution that enables you to rebrand the SEO services under your brand name. 

We hope that this blog has given you some helpful information on SEO tactics and solutions. Keep learning to strategize your SEO efforts and rank your sites higher in the search engine platforms.