How to Boost the Hype for Your Grand Opening on a Shoestring Budget

By  //  March 19, 2023

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To many business owners, hearing the word “marketing” can make them nervous. Not only is marketing expensive, but it can also be timely.

 When it comes to marketing a grand opening, you have to make sure you’re promoting this already expensive event in a short time frame.

Fortunately, even marketing something as big as a grand opening doesn’t have to break the bank. Thanks to the internet and free in-person events, you don’t have to worry so much about your budget. With that said, many inexpensive marketing techniques will be a time-sink.

But if you spend that time building a following and generating buzz for your grand opening, it’ll go off without a hitch. You can make your opening a smash hit if you plan well enough ahead.

10 Ways to Market Your Grand Opening on a Budget

You have a limited budget for the event, and you want to make sure you get the message out without spending a fortune. Here are 10 ways to market your grand opening on a tight budget. 

1. Create a Branded Website

It doesn’t matter if you’re strictly a brick-and-mortar company or an always online eCommerce platform; every business needs a website. If you have a website, customers will be able to find you via search engines. A simple website won’t cost much, even if you’re hiring a designer. 

To help your website rank high on search engines, apply search engine optimization techniques and create engaging content. Make sure your website is easy to navigate and loads quickly.

2. Leverage Social Media 

Social media is one of the most cost-effective ways to market your grand opening. Utilize sites like Facebook, Twitter, and Instagram to reach out to your target audience. Make sure to create compelling visuals, text content, and an interesting narrative to draw attention to your event.

Additionally, you can join relevant groups and forums where your target audience is already engaging in discussions. Reddit is a great place to advertise a business to a local audience.

3. Advertise on Relevant Websites 

Advertising on relevant websites can provide you with an inexpensive way to reach your target audience. Look for websites that are targeting the same demographic as you and use banner ads or Google Ads to reach them. Pay-per-click ads are the cheapest form of banner ads.

Consider advertising on Openings24, which has the largest directory of grand openings and re-openings in the US. They’ll showcase your opening and reopening on their site for free.

4. Create a Promotional Video 

Creating a promotional video is an affordable and effective way to promote your grand opening. Use your video to showcase your business and highlight any special features or deals that you’re offering. Come up with a special promotion that encourages customers to stop by.

Once done, post the video on your website and social media profiles, and then share it with local businesses or influencers who might be interested in helping promote your grand opening. 

5. Word-of-Mouth Advertising

Word-of-mouth marketing can help spread the word about your business. Start by contacting your friends, family, and acquaintances and ask them to speak to their colleagues about your grand opening. Ask influencers if they’d be willing to share your event with their followers.

If you’re doing a grand reopening, ask your loyal following to write reviews or record video testimonials. Customers are more likely to shop at places that have positive reviews.

6. Hold an Online Contest 

Holding a contest is an effective way to draw attention to your grand opening. You can easily create a contest on social media and ask participants to share the post on their accounts. This will increase awareness and encourage people to come and check out your new business. 

If you don’t want to create your own content, consider sponsoring one instead. To get the most reach, partner with relevant businesses and avoid working with your direct competitors. 

7. Network With Businesses

Online marketing is important (and very cheap!), but in-person networking can be very valuable for local small businesses. Visit trade shows, contact other companies, and join relevant forums and clubs to speak to like-minded business owners and customers in your target market. 

To get the most out of networking events, you’ll need to prepare an elevator pitch. This pitch lets other people know who you are, what you do, and how your business can help them and others.

8. Create Business Cards 

You can improve your networking potential if you have something physical to hand to business owners. This includes business cards, which should include your name, phone number, email address, and slogan. Make sure your business card is professionally designed and branded.

But you don’t have to stop there. Depending on your business or target market, tote bags, magnets, t-shirts, pens, and notepads could also be branded and given out to customers.

9. Get Traditional Media Outreach 

Traditional media outreach has a reputation for being very expensive, but you can use other non-expensive and non-traditional advertisements to get the media’s attention. Local news websites are more than willing to talk about your business for free if you’re popular enough.

This is one of the many reasons why networking is essential. The more people you know, the better chance you’ll have at bringing eyes to your brand and getting your story told at no cost.

10. Host a Pre-Opening Event 

Finally, it’s a great idea to host a pre-opening event. Host an intimate gathering for your target audience and use the event to network with potential customers and partners. Offer exclusive deals and giveaways to those who attend, and then use the event to generate a lot of buzz.

This is another piece of advice that sounds expensive, but it isn’t. You already own the space that’s featuring your event, so most of the cost comes from supplying food or entertainment.

In Conclusion…

Marketing your grand opening on a tight budget is possible; you just have to be creative and strategic.

By taking advantage of these 10 tips, you can create an effective marketing campaign that will help you get the word out about your business and generate interest in your opening.