Rule of UI and UX in SEO Strategy

By  //  March 20, 2023

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Search engine optimization is the process of optimizing the content of your website to ensure that the website has more visibility and improved traffic.

At the time of SEO emergence, it was crucially focused on keywords and phrases. But as times have changed, keywords are still important but not the only factor to focus upon. 

The core objective of SEO has remained the same over years and that is to make your website visible to a wide range of audiences and provide a great user experience. This means having a powerful UI and UX that is effortlessly integrated into the SEO strategy so it can contribute to a beneficial outcome for your business.

Coming back to the matter at hand, so, what exactly are UI and UX?

UI or user interface portrays the look of a website. This includes how a website looks to the users. This provides a medium of interaction between the users and machines. UI consists of texts, images, buttons, etc.

On the other hand, UX or user experience is the way how users interact with a website. This includes the convenience and clarity a website provides to its users. UX consists of site navigation, page interaction, interface design, menu functionality, etc.

UI and UX combined, both provide a great user experience that can benefit the users while interacting with a particular website. For this reason, the importance of powerful UI and UX cannot be denied.

There are some important rules of UI and UX that you should consider before developing the UI and UX of your website. 

  1. Website Navigation

Search Engine Optimization requires a bit of a robust architecture that can essentially mean a complicated UI/UX design which can prove to be difficult for site navigation. This way users do not effortlessly interact with the website and have a poor experience altogether.

SEO is not a play of using relevant keywords only. Instead, use various keywords on a single page and rank that one page based on several keywords. This way, it will be easy for you to make a website that is not only SEO optimized but also has great navigation that can provide a good user experience.

It is not necessary to stuff keywords on every page of your website. You can use keywords on a single page that will make your website optimized for ranking on search engine results pages.

The architecture of your website explains how the pages on your website are interlinked together. If you want to have a good SEO strategy in place, you need to build a good UI and UX design to make sure your visitors can find what they are looking for quickly.

In addition to this, good navigation also includes click distance or click depth. This means the number of clicks it takes for a user to go to a particular page on a website. This all contributes to making your website optimized for SEO so your users have a great experience when they interact with your website.

If you opt for a monthly SEO services company, you will receive an exceptional service that hugely focuses on the needs of your business. Many companies make the mistake of making a standard SEO strategy and using it for every business. This proves to be a foolish move as it does not give profitable results.

But SEO Company provides their clients with customized SEO strategies that are tailored to fit the specific needs of businesses. These SEO strategies will help in yielding beneficial and long-lasting results.

  1. Original Content Creation

The initial stages of content creation for websites relied heavily on the correct use of relevant keywords and phrases. Businesses used to make their whole content revolve around keywords so they can get their websites effectively optimized for search engine results pages.

Now, businesses are depending upon creating content for users exclusively. This means that you are making your users the sole priority while creating content. This way you will effectively make content that will cater to the accurate needs of your audience and target market.

You need to conduct rigorous research to get to the bottom of the needs of your target audience and what they are looking for.

Ask yourself questions like what your audience is actively searching for. What can satisfy their needs? Why did they come to visit your website etc?

Answering these questions will effectively tell you what should be used on your website and what should not.

Your content should answer the burning questions of your target audience and deliver them important information when they visit your website. Here, you can take the aid of multimedia for creating your original content.

You can develop and create custom images and videos that accurately communicate to your audience. This will prove to be a good approach for both SEO and UI and UX.

The UI/UX of your website portrays the message of your brand effectively. It should be crucial for you to make it optimized by including images and videos that can overall help the content of your website.

  1. Ensure Mobile Responsiveness

Making websites that are mobile responsive has become the priority of businesses now. Mobile responsive websites not only provide great usability but are also helpful in SEO.

Mobile phones are the most used technological devices by people today. Almost 50% of online traffic comes from mobile searches. That explains the crucial importance of mobile phones.

Businesses that have not made mobile-friendly websites, will lose a huge chunk of the audience that they can easily acquire for their business. Keeping in mind the importance of mobile responsive websites, UI/UX developers now focus on developing websites that provide a wholesome experience to users.

The UI and UX design of your website should be great so that it optimizes your website to rank at the top. Mobile responsiveness will prove to be hugely beneficial for your business as it can facilitate users with a good user experience.

This way, you will not only be able to give your users a good experience but it will also ensure traffic to your website.

  1. Accessible & User-friendly Design Layouts

The UX design can deeply impact the SEO of a website. A great UI/UX design can impact the overall interaction of the visitors and contribute to them having a great experience. Likewise, a poorly thought-out UX design can give a bad experience to the users.

A great blend would be an exceptional UI/UX design that effectively goes well with the design layout of the website. This will provide a good experience to the users that effectively deliver the information.

Many UI/UX developers and businesses put too much emphasis on making the website pretty and flashy. This results in a website that is too cluttered with content, has haphazard designs laying around, etc. This website does not provide a good experience to the users. Also, websites like these are not optimized to rank at the top of search engine result pages.

For this very reason, you need to find a middle ground for your website that can have the best of both worlds. The amalgamation of great SEO with powerful UI/UX. It would be a valuable combination of both.

You can take advantage of headers to optimize your content. According to the generic SEO strategies, each page of your website should have one header tag that can accurately define what the page is all about. This header tag should include the primary keywords. Your content should be strategically organized. Use header tag 2 and header tag 3 with great responsibility.

Your content should be easy to absorb and comprehend for your website visitors. Making your content complicated will only confuse your target audience. Your copy should be to the point and effectively communicate the message of your brand. Images and bullets should be used intelligently to further boost your content.

The placement of your CTAs should be clever and at the forefront of your website. A call-to-action button will facilitate your users by guiding them through the website as well as nudging them to take a particular action. This action can be anything that you want them to take after interacting with your website.

This way your audience will be able to see and take appropriate action. A call to action can be anything ranging from an email subscription, a monthly letter, or a buy product option.