5 Great Marketing Tools for Starting a New Business

Marketing is a valuable aspect that can drive your business’s brand equity and maximize return on investment. In fact, it’s particularly helpful in the earlier stages of business development, where you’ll need to introduce your brand to your target market.

Marketing materials can come in many forms, including social media posts, advertisements, blog posts, and other content that directs traffic and potential customers to your business. With many moving parts in your startup, however, you may not have a lot of capital to invest in marketing. Building your business website on WordPress, for example, isn’t as easy as it may seem.

The good news is that you don’t have to hire a whole marketing team to build a solid foundation for your new business’s marketing strategy, contrary to popular belief. With a wide range available of options online, you can utilize free or budget-friendly marketing tools that are perfect for starting a business.

Below is a list of five great marketing tools we love:

Namechk

The domain name generator tool at Namechk has become popular among entrepreneurs for brainstorming. Being completely free and requiring nothing but sets of keywords, Namechk can help you come up with creative business names that have available domains.

On top of that, the tool also saves you time by helping you avoid an overlap in business or domain names with your competitors. Once you’ve chosen from its wide range of available names, it will redirect you to the next step in building your business website, which is purchasing the domain. For more information, check out these tips on ‘Marketing for Startups: How to Make Your First Website’.

Canva

Designing eye-catching visual content can be intimidating for beginners. Fortunately, Canva simplifies the graphic design process for your marketing needs. This leading design and publishing platform provides numerous templates for social media posts, print materials, and more.

Its user-friendly interface also allows you to explore color palettes, fonts, stock images, and more assets. Lastly, it’s completely free! If you want premium content, however, it offers more advanced plans for entrepreneurs and teams who want to design together.

Hootsuite

Manage all of your social media accounts in just one platform with Hootsuite, a leading social media management tool where you can launch campaigns, schedule posts in bulk, and more. This can take a lot off your workload compared to managing your socials one by one.

Google Analytics

Once your site is up, it’s just as important to grow the traffic towards it. Optimizing your site will ensure that it’s visible to as much of your target market as possible. To drive organic traffic via search engine optimization (SEO), you may want to invest in enlisting a web design and SEO agency.

Another great option, however, would be utilizing a web analytics service such as Google Analytics. It’s a free tool that can collect and analyze data from your site, which can provide more insights about how consumers engage with your site. From there, you can make data-driven decisions on how to improve your business’s online presence.

Mailchimp

Businesses need email marketing to reach consumers. This can be incredibly difficult to do manually, considering that you’ll have to work on formatting, copywriting, and sending your email content to each recipient.

Mailchimp is a leader in marketing automation tools, with plans that offer visually appealing email templates, artificial intelligence (AI)-powered capabilities for your campaigns, and a robust reporting feature, among others. Its free plan also contains a generous amount of features, so you can gain access to its key features on a budget.

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