Ecommerce Consultancy Can Scale Your Business – Find Out How
By Space Coast Daily // June 27, 2023
Scaling up your business involves several steps to grow the customer base and increase revenue. The strategy involves significant changes in business workflows with extensive levels of automation.
An e-commerce consultancy helps you plan and implement successful digital transformation strategies with personalized solutions. The best eCommerce consultancy tailors business-oriented solutions with an easy-to-use admin interface. The result is improved user experience for end customers and online merchants.
What Can an eCommerce Consultancy Do for Your Business?
When you already have a successful running eCommerce business, it can be troublesome to identify the areas that need optimizations. An eCommerce consultancy has several years of experience optimizing websites and apps for high user engagement and conversion.
Experienced eCommerce consultants can identify the loopholes in the customer journey with the right technology tools. Several factors affect users’ experience and discourage users from buying from your digital store.
For example, poor site loading speed, and lack of SEO practices in the site’s URL, Tags, etc., can be optimized to boost business scalability.
Here are 3 Important Steps to Scale Your Online Business
The business scaling strategies vary significantly depending on specific-industry, target audiences, geographic location, and more. The following three steps are essential to scaling your e-commerce business.
Step1: Analyse The Customer Experience
Your online store must offer an intuitive shopping experience to the customers. The eCommerce site should load within 3 seconds, and the page design should look appealing over large and small screens.
However, these alone are not enough. Having insights into the user’s journey helps you find areas where you could improve and what can be done for improvements.
You can collect real data about your site user experience by doing the following:
- Add an optional form on the order page. This form can ask direct questions from the customers. For example, customers can offer feedback on page loading time, whether it was easy to navigate to the products they were looking for, and more.
- Encourage customers to give feedback on the products and services they buy from your site. You can also email customers to write reviews.
Step-2: Optimise Your Digital Store
Once you have insights into the customer’s journey, you must work on them. There may be issues that require services from a professional eCommerce agency in London. It’s time to implement the changes necessary to upgrade the site as per user’s expectations.
You need to implement the following to optimize your e-commerce business site:
- Faster page loading on mobile, desktops, PCs, etc.
- Integrate keywords in your products listing
- Optimize the store product listings as per the latest search engine guidelines
- Perform in-depth technical SEO optimization of the digital store
- Ensure an intuitive performance of the store over smartphones and other mobile devices
Step-3: Upgrade Your Logistics
Having implemented the above steps, you will witness a boost in website traffic and sales orders. It’s vital to ready your logistics and management capabilities for handling the growth in sales and revenue. The e-commerce business must deliver the products or items on the promised shipping time—delays in shipping lead to negative feedback from customers.
Unless you outsource the delivery services, you must ensure proper upgrade of logistics for the e-commerce business. Having discussed the essential steps, focusing on the marketing strategies for scaling your business is vital.
Critical Strategies for Scaling Your eCommerce Business
Whether a B2B enterprise or a small B2C eCommerce business, you must know where your business stands and what you want to achieve. For example, you may have a monthly revenue of $10K and aim to triple-fold it. Based on your future goals, you will need several marketing strategies. An Adobe Commerce agency can design a result-oriented marketing strategy for your business. Standard strategies for scaling business sales are:
PPC or pay-per-click campaigns are paid marketing strategies where your ads get directly delivered to potential customers. PPC campaigns over Google, Facebook, and Instagram help you enhance your brand visibility and reach the people eager to buy your products and services. These are cost-effective ads and produce fast results. It’s necessary to design the advertisement correctly, which requires expertise from skilled professionals.
Search Engine Optimization
An e-commerce site requires technical and site SEO for good visibility over the search engine. Technical SEO involves optimizing the website and server, which helps the search engine spider crawls and index your business site efficiently. On-page SEO involves upgrading the product listing with targeted keywords. Various aspects, like meta description of the page, title tags, etc., can be optimized by an eCommerce consultancy to improve the page’s visibility over the search engine.
E-commerce email marketing is a vital strategy involving promoting products to existing and new customers via personalized emails. It is also helpful in retargeting customers and improving the cart abandonment rate efficiently. Emails are an effective communication medium, and using them for upgrading eCommerce sales is a proven-fruitful strategy. Notably, email marketing is a proven strategy for growing B2B eCommerce and also B2C eCommerce businesses.
Automate Your E-commerce Business Workflows
You need automation to make the most of your e-commerce business scaling strategy. You must outsource some of the current day-to-day tasks to automation so that you can focus on the core business strategies.
The business aspects that you can outsource involve repricing, urging customers to offer feedback and customer support. For example, integrating a chatbot over the eCommerce site helps you with gathering feedback, 24/7 customer support, and more. Chatbots in eCommerce have become prominent tools. As per research by Statista, 30% of companies worldwide favor chatbot integration on their business site.
There are several applications of automation in eCommerce. For example, you can also use artificial intelligence to handle dynamic pricing of products and services during sales.
These strategies help you grow an eCommerce business with the right approaches. Customizing these strategies to suit your business size, objectives, and future plans is best.
As discussed, based on where your business stands currently and what you want to achieve, an eCommerce consultancy optimizes your marketing strategies efficiently.