Why Influence Training Is an Important Part of Real Estate Success

By  //  June 5, 2023

Having in-depth knowledge of a client is important for all business interactions. Between getting information on a service to creating a unique working relationship, the importance that this relationship building has for any business is what keeps clients coming back.

Real estate is one of the most personal kinds of business that relies on these unique relationships, allowing realtors to find the perfect house for their clients. 

What Fields Benefit from Influence Training?

Customer relations fuels every client-business relationship, helping businesses forge strong partnerships with their clientele. With any business partnership, how these companies interact with their clients goes beyond a casual relationship. Understanding how a client operates and their preferred method of doing business is imperative for creating a functioning relationship. Some of the common career fields that can benefit from this include: 

  • Customer Service: All customer service positions, either working within a company’s internal customer service department or in an on-the-floor retail position, rely on making a customer’s experience exceptional for every engagement with that business. Whether it be helping out with refunds or encouraging customers to purchase certain products or memberships, influence training can help give employees the skills needed to properly and effectively build these customer relationships. 
  • Marketing and Sales: The crux of any sales pitch is making a customer feel like they need a product, and that crucial need for a product can be influenced and encouraged by proper influence training. Understanding the different aspects of a sales pitch, ranging from the encouraged support and reaffirmations of why a customer needs a product to the benefits of the product itself, and knowing how to sell these items or services, is what makes someone a good salesperson. 
  • Law: For those who have not gone to law school, understanding and interpreting the law, as well as what it means to break these laws, can be exceedingly difficult. Although not revolving around the direct sale of a product, lawyers and law firms need to adopt a more logical and credible image to retain clients. For example, if someone is arrested for a particular crime, choosing a defense attorney that specializes in defending those convicted of that crime, who can advocate for their practice and highlight their expertise in this area, will be seen as more reliable than other defense attorneys without a credible foundation as experts in that area. This sense of reliability can be built with proper influence training.
  • Finance and Accounting: Maintaining a financial safety net is crucial for proper financial planning. For accountants and those in finance, being able to have a solid understanding of how certain investments will affect clients comes from proper influence training.
  • Asserting oneself as an expert in these situations helps clients feel comfortable taking financial leaps in the form of large investments or asset accumulation.
  • Regardless of whether a certain financial decision is within the budget of a client, investments can be intimidating, and an accountant with proper negotiating skills can be the necessary reassurance these clients need to make a step towards bettering their financial standing. 

Does Influence Training Benefit Real Estate? 

Real estate is one of the biggest personalized markets, relying on a solid relationship between a realtor and their clients. These realtors need to understand the taste preferences of their clients, using these opinions to help them find the perfect home.

Understanding a client’s aesthetic preferences is crucial for encouraging them to make the right investment, especially in situations where investment may be outside of a client’s comfort zone.

Proper influence and negotiation training can make these negotiations seem more personal, where a realtor can act as an advocate for their client’s best interest in seeking a new property. 

Say a family has a $500,000 budget for a two-bedroom home but stresses that they want a large backyard with a tree to build their child a treehouse.

Knowing how important these features are to the family, a good real estate agent will make finding these a priority for their client, highlighting the attention to detail that real estate agent has for their buyers.

If the perfect home for this family is slightly outside of their budget, but all the requested features are present, negotiation and influence training can help that real estate agent develop the proper skills needed to sell the family that home.

They understand their client and their needs but getting them to step outside of their comfort zone requires a trusting relationship, which can be formulated and reinforced through proper influence training. 

Seeking Influence Training for Real Estate

Creating a sustainable, mutually beneficial client relationship in any business venture is critical for maintaining a business, especially when it comes to real estate. Understanding how to conduct these crucial negotiations with clients is what fuels sales, helping buyers find the perfect home for them and their families.

Getting to know a client’s tastes, comfortability with budgets, and overall plans for these real estate investments helps make their home-buying experience unique. Learning how to conduct these meetings, as well as how to properly work with clients and their interests, starts with important, foundational influence training. 

Influence training helps those in these client relations-based positions work with their customers and help them make important career and life decisions.

These training sessions combine a knowledge of the core foundations of persuasion with the importance of follow-through action, helping those in a sales-oriented position forge long-lasting client relationships through dedicated service to those customers.