The Psychology of TikTok Followers: What Makes People Follow Accounts

By  //  September 17, 2023

Have you ever found yourself scrolling through TikTok and coming across an account with thousands or perhaps millions of followers and wondering, “What makes people follow accounts like these?”

TikTok’s attractiveness stems from its abundant and varied content ecosystem. It’s a place where anyone, regardless of background or experience, may become famous overnight for something they create. What, nevertheless, motivates one to press the “Follow” button? Below, we will explore the interesting psychology of why people follow TikTok accounts.

TikTok’s captivating short videos have revolutionized the way we take in information. It’s a place where things can become viral in a matter of hours, and where people can be moved to tears or hilarity in a matter of minutes. What, other than the interesting material, makes people become dedicated readers?

  • The Craving for Relatability:

The human need to feel connected is a driving force behind why so many people subscribe to TikTok channels. We have an innate need to form bonds with others who understand us and who share our worldview. When we meet a TikTok maker whose content appears to speak to our very being—whether it be because they address our everyday problems or our daily joys—we sense an immediate connection. Finding a familiar face in a sea of people.

Think about Sarah, an art-loving high school student. She finds an account where a skilled artist documents their routine. When Sarah finds someone who shares her appreciation for art, she doesn’t hesitate to click the “Follow” button. People will follow accounts that they feel a connection to on a personal level, whether that be through shared interests, values, or experiences.

  • The Need for Entertainment:

TikTok is a goldmine of entertainment. The portal features an abundance of entertaining content, including comedic skits and fascinating dance performances. Accounts that regularly post positive messages tend to attract and retain followers. It’s very similar to following a favorite author’s work or a comedy channel on television.

  • The Quest for Inspiration:

TikTok is not only a fun way to pass the time; it may also serve as a creative catalyst. Content providers who share their insights, expertise, and life experiences are an inspiration to many consumers. Inspiring accounts, whether they focus on health and wellness, cooking, or self-improvement, tend to attract large audiences.

Let us now address the elephant in the room: the practice where influencers buy TikTok followers. Although gaining a following naturally is preferable, some creators choose to skip ahead and speed up the process by buying followers. Okay, but why? Credibility. 

  • The Desire for Credibility

Credibility is essential in the cutthroat world of TikTok. More attention is paid to accounts that already have a sizable fan base. It’s possible that a new user’s decision to follow an account depends on whether or not they see that the account already has a sizable fan base. Buying followers on TikTok is a good way to get your credibility off the ground quickly.

It’s important to understand the psychology behind followers to jumpstart your journey. In the end, getting followers to follow you on TikTok is all about making content that resonates with your demographic and makes them want to click the “Follow” button on your profile. TikTok is more than simply an app; it’s a social network where people come together over a shared desire for expression, discovery, and connection in the digital era.