10 Marketing Books That Will Make Your Business Thrive

By  //  November 6, 2023

Has your business hit its plateau phase, but you need to learn how to get the charts up?

Or are you at the start of your business career and need to know what steps to take? How about some lessons from the best books money can buy for your business growth?

While everyone wishes for a successful business venture, only a few new ventures make it in the industry. The probability of a new business reaching great heights is relatively low, so if you find yourself at the top, you’re part of an elite group.

But if you still need to thrive, you do what others do and invest wisely in your business. One valuable investment is knowledge, which can be found in books. So, if your passion for new knowledge has led you to purchase books about business and marketing, BookScouter can help. By comparing prices from over 30 vendors, the platform helps you find the best deals, establishing BookScouter as the cheapest place to buy used books.

With that in mind, here are 10 great books that teach you how to put your business on the path to greatness.

1. This Is Marketing: You Can’t Be Seen Until You Learn to See 

Author: Seth Godin

They say the key to great business success is your relationship with customers. How your target audience receives your brand is pivotal to your business growth and development. However, this often leads to the mistake of treating customers as the solution to business problems.

But with the teachings of Seth Godin, business enthusiasts understand that their sole purpose is to solve customers’ problems. Through his book, Godin points out how to turn your loyal audience into a reputable market by building trust and connection.

2. Contagious: Why Things Catch On 

Author: Jonah Berger

When people ask what the driving force behind spreading company ideas and services is, the answer is usually advertising. However, that’s not the case. Sure, advertising helps put the word out there, but that “word” only gets around when others talk about it.

Word-of-mouth transmits your company’s values and services to your target audience. That’s exactly the concept Jonah Berger makes clear in his text, especially the idea of getting messages across to potential clients through your customers.

3. Buyology: Truth and Lies About Why We Buy

Author: Martin Lindstrom

What if we told you that to understand the concept of buying, you need to conduct a three-year neuromarketing study, spend millions of dollars, and analyze the thinking of over 2000 customers to achieve a detailed result? You don’t need to, as Lindstrom already took care of that.

And suppose you’re curious about his findings, especially how deep neurological patterns and behaviors beyond basic advertising influence buying. In that case, a good read of Buyology will do you a world of good.

4. Positioning: The Battle for Your Mind 

Authors: Jack Trout and Al Ries

A big obstacle to business growth is trying to get your message across to a skeptical audience. How do you explain your ideas to them? What do you need to do to establish proper communication with potential clients?

Thanks to Trout and Ries, the answers to these questions are embedded within a single paperback. Positioning is the guide you need to establish your company’s position in the brains of your target audience. It teaches you how to set your business’s strengths in their heads while blocking the possibility of another brand in the same niche from sharing that space.

5. Hacking Growth

Authors: Sean Ellis and Morgan Brown

Every successful business venture has a hack it uses to attain its current success. Similarly, your brand will benefit from the secrets embedded in Hacking Growth. These include the quickest ways to attract and retain customers and how to turn them into assets that facilitate the growth of your venture and, in turn, their satisfaction.

6. They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer 

Author: Marcus Sheridan

The common mistake most business owners make is prioritizing their strategies in the order of –  marketing, sales, and then customer satisfaction. This has led to losing customer connection, rendering the other two strategies useless.

This book pushes businesses to develop more interest in customers’ problems and direct their goals toward providing answers and solutions to customers’ biggest issues.

7. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content 

Author: Ann Handley

If you want to be an instant hit with your target audience, they need to feel your brand’s goals and values just by reading your content posts. Doing so is challenging, and that’s why veteran marketer Ann Handley aims to guide you through her fascinating book.

8. How to Win Friends & Influence People (Dale Carnegie Books) 

Author: Dale Carnegie

How do you get people to like you? How do you get customers to accept your ideas and values without negatively impacting theirs? How do you change people’s way of thinking without attracting resentment? All these and more are available to learn in Dale Carnegie’s book.

9. Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less 

Author: Joe Pulizzi

Social media, Google, and other marketing platforms are there for the taking when increasing brand exposure. But if you want to get to customers quickly, you’ll need to develop targeted content that gives you a competitive edge. Through Epic Content Marketing, businesses can learn all they need to win over their target audience without bulky and numerous content marketing.

10. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business (Made Simple Series) 

Authors: Donald Miller and Dr J.J. Peterson

The most significant contributor to businesses’ major losses is the failure to instill their ideas, goals, and values into the customers before marketing their services. This, however, led to the creation of the Building a Storybrand book by Donald Miller.

So, to raise the bar higher, Donald Miller has come again with a text based on Building a Storybrand, this time with the sole purpose of teaching business owners the true ways of instilling and strengthening their core values in the hearts and minds of their customers.