PETER CRANIS: I recently received a report from our cellular data company, Motion Works, and it was very interesting. It showed domestic visitors to our area that stayed more than two hours was approximately 22.4 million in 2022. […]
PETER CRANIS: Our Spring Marketing Campaign has been working hard for us since mid-January and will continue as we come into peak season. We purposely wanted to launch the unprecedented $1.6 million campaign in mid-January, as we knew that many other destinations would be out there marketing to consumers following a long hiatus due to COVID. […]
PETER CRANIS: Our Spring Marketing Campaign has been working hard for us since mid-January and will continue as we come into peak season. We purposely wanted to launch the unprecedented $1.6 million campaign in mid-January, as we knew that many other destinations would be out there marketing to consumers following a long hiatus due to COVID. […]
PETER CRANIS: December Tourist Development Tax (TDT) has come in at $1.879 million – a record for the month of December, beating the previous two best December (2021 at $1.56 million and 2019 at $1.26 million). This is 20% ahead of the previous December and the 21st consecutive month of “best month for that month” results. […]
PETER CRANIS: December Tourist Development Tax (TDT) has come in at $1.879 million – a record for the month of December, beating the previous two best December (2021 at $1.56 million and 2019 at $1.26 million). This is 20% ahead of the previous December and the 21st consecutive month of “best month for that month” results. […]
PETER CRANIS: The STR report from December came in a few weeks ago and it showed that we have hit some all-time highs in 2022. Average Daily Rate (ADR) came in at $136 which was a new high. This is 15.5% growth over 2019. Also, while Occupancy came very close to 2019 at 69%, the combination of ADR and Occupancy to form RevPAR (Revenue Per Available Room) also hit a new high of $94 which was 14.7% growth since 2019. […]
PETER CRANIS: Spring is right around the corner, and the Space Coast Office of Tourism 2023 Spring Event Preview Page highlights many of the great things there are to do this Spring. […]
PETER CRANIS: November Tourist Development Tax has come in at $1.74 million – a record for the month of November, beating the previous two best Novembers (2021 at $1.36 million and 2019 at $1.15 million). This is 28% ahead of the previous November. We are now two months into our new fiscal year so this is a good beginning to the year and sets the pace for Fall performance. […]
PETER CRANIS: The October Tourist Development Tax (TDT) has come in at $1.789 million – a record for the month of October, beating the previous two best Octobers (2021 at $1.47 million and 2019 at $1.12 million). This is 28% ahead of the previous October. October is the first month of our new fiscal year, so it begins the year well and sets the pace for Fall performance. […]
The Tourist Development Council and the Board of County Commissioners has approved seven sports events for the Fiscal Year 2022-23. Most recent research shows an average daily sports visitor spending of $92 per person with an average of 2.2 people per room. This would equate to a total visitor spending of $1.5 million or an ROI of 15.7:1. […]
The Tourist Development Council and the Board of County Commissioners has approved seven sports events for the Fiscal Year 2022-23. Most recent research shows an average daily sports visitor spending of $92 per person with an average of 2.2 people per room. This would equate to a total visitor spending of $1.5 million or an ROI of 15.7:1. […]
PETER CRANIS: August Tourist Development Tax (TDT) has come in at $1.823 million – a record for the month of August, making it the 17th consecutive month of “best month for that given month” results. While September has traditionally been the lowest month of the year, this has not been the case the last two years, and if we exceed last September’s $1.38 million, we will hit $23.1 million in total TDT for the year. […]
