Today Is Small Business Saturday In Brevard
By Space Coast Daily // November 30, 2013
TOP 10 REASONS TO SHOP SMALL
ABOVE VIDEO: When you shop at small businesses in your neighborhood, you help support all the things that make community great. November 30 is Small Business Saturday, so get out and shop small.
First there was Black Friday, then Cyber Monday.
Today is Small Business Saturday – a day to celebrate and support small businesses and all they do for their communities.
November 27, 2010 was the first ever Small Business Saturday. Small Business Saturday is the day we celebrate the Shop Small movement to drive shoppers to local merchants across the U.S.
More than 200 organizations have already joined American Express OPEN, the company’s small business unit, in declaring the Saturday after Thanksgiving as Small Business Saturday.
“Small-business owners are always looking for new ways to creatively promote their products and services — especially in a tough economy,” said Dan Danner, NFIB president and CEO.
“Small Business Saturday is a reminder of how important the small business sector is to our economy and why it’s so important to Shop Small all year around.”
DANNER’S TOP 10 REASONS TO SHOP SMALL
1. Small is the new black
Now in its fourth year, Small Business Saturday is catching on as a positive cultural trend. Research indicates that shoppers who had heard of Small Business Saturday spent $5.5 billion on that day last year, and 77 percent plan to shop at small businesses this Saturday.
2. They’ve put out the welcome mat for you
This year, 67 percent of participating small businesses will offer discounts on Small Business Saturday, while more than a third will offer coupons for future offers or discounts.
3. It’s friendly
At a small business, chances are you’ll be waited on by the owner, a member of their family, or someone who reports directly to the owner. This proximity to the boss makes for better customer service – something that can be hard to find at larger stores.
4. Your local economy will benefit
Shopping small creates and supports local jobs. Each time you purchase a product or a service on Main Street, you are helping to pay the salary of a friend or neighbor.
5. The national economy will benefit
Historically, two-thirds of net new jobs in this country are created by small business. Small firms are also responsible for over half of national GDP. There’s nothing small about that.
6. Small businesses need some good news
Small-business optimism is persistently, historically low. A holiday season that serves up robust sales will be good for confidence – something that is essential for business growth and job creation.
7. Sometimes less is more
Let’s be honest – sometimes you’d rather have to choose between a handful of television sets or warm boots instead of a warehouse full of them. Your local retailers have done some of the legwork for you – offering a select inventory aimed at matching what you’re looking for in terms of quality and value.
8. They’ve earned your trust
A Gallup poll earlier this year found that the American people rank small business second only to the U.S. Military when it comes to institutions in which they have confidence.
9. Small business gives back
Research shows that over 90 percent of small-business ownerscontribute each year to their communities through volunteering, in-kind contributions, and/or direct cash donations. That means your purchase of a good or service at a small business is a great way to “pay it forward.”
10. It’s good to be part of the dream
Small-business owners are the embodiment of the American Dream; supporting them makes you part of the dream, and that’s a good thing.