Three Surefire Tips to a Successful Visual Branding on Social Media
By Space Coast Daily // September 17, 2018
Are you trying to hit the right notes that would create a strong brand presence in the minds of your customers? Is your visual content attractive enough to keep your followers engaged? Have you tried different techniques to improve visual branding on social media websites but haven’t succeeded yet?
The following tips will help you overcome the loopholes and create a positive brand presence amongst potential customers.
Painting the Appropriate Brand Image
It’s no surprise that most of the companies try to promote their products and services through social media websites. Yes, it is a fruitful way to enhance your business activities, but it is how you promote your product that creates a lasting impact on the mind of the customer. If you are looking to create a successful visual branding on social media, the first thing to keep in mind is to design an experience instead of just focusing on how to sell a product.
Suppose you are promoting a hotel at an exotic destination. You can share a beautiful picture of the hotel that highlights the impeccable view clients can enjoy. You’d want to paint a story through your pictures and then give it a boost by including a depictive caption. While this isn’t anything revolutionary, it gets the job done. The idea is to foster enthusiasm in the minds of your customers to compel them to choose your hotel over the competition.
Branding with a Purpose
Visual branding on social media isn’t all about your brand colors, company logo, and photos of your products or services. What matters more is the message each of your branding efforts tries to convey. Every visual branding should have a purpose behind it. Otherwise, it’s no different from the ads you watch on the television. Global leaders spend hours coming up with ideas that would serve the purpose of what they are promoting so that the end-result resonates with the target audience.
For example, if you are looking to establish a brand name for a crypto trading app such as Bitcoin Profit, simple pros, and cons list won’t cut it. In order to create a positive impression on the customer, you need to provide accurate details of what the benefits of the app are, a short but informative video of how the app is used, why crypto traders who use other platforms for trading should shift to this app, and so on. All this creates a sense of purpose, making viewers feel the need to try out your product or service.
Crafting Unique Visuals
People who spend a considerable amount of time on social media are busy checking the updates of their friends and family. They have a fraction of a second to pay attention to a new brand. So, to grab the attention of target customers, your visual branding must be unique. It can be a witty one-liner about your brand or an image that instantly resonates with your audience. Do both and you have the perfect recipe for high-quality visual branding.
Coca-Cola once came out with an image of their iconic bottle and captioned the image as “Still sparkling after 130 years”. This is the type of visual branding on social media that anyone can relate to.
As you can see, there are lots of areas to explore if you want to be successful in social media marketing. Visual branding is one that can help you get incredible leads, especially when done in a purposeful and unique manner that ultimately offers the kind of experience your customers deserve.
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