Not Just Orange Juice! What Sells in Florida
By Space Coast Daily // November 1, 2019
Starting a business in Florida might seem like entering the unknown at first, but if you understand what sells well in this state, you’re already one step ahead of your business rivals.
Whether you opt for a brick-and-mortar store or choose to look into distributing goods with ecommerce, you’ve still got to have an idea of what
Floridians are likely to buy, as that’s who you’ll be catering to!
If you’re not too fussed about what you actually retail, then you simply need to consider supply and demand.
Think about where you are, what people want, and create a shop around these products. If Mexican food is getting more popular where you live, give them Taco Tuesday!
Business might be slow at first, but if you market well, have good prices, and keep track of your inventory closely, you’ll have every chance of succeeding.
Here, we’ll look at a few product categories that would definitely sell well if you choose to set up shop in Florida.
Swimwear
Being such a sunny, coastal state, it should come as no surprise that swimwear would be a top seller in Florida.
Of course, you’re already facing a lot of competition here, but where you can differentiate yourself is in the way you market these products.
If you’re creating the swimwear yourself, then cater towards different styles (bikinis come in triangle, halter, bandeau, underwire, and much more) and make the designs really pop.
If you’re selling another company’s swimwear, then ensure you keep the prices competitive and consider some sort of new age advertising like Instagram.
Sunglasses
Even if you’re not on the beach, the Florida sun is still strong and bright!
Luckily, people of all ages will always need sunglasses, so you’ve got a lot of opportunity for sales when it comes to eyewear.
You could choose to retail popular brands like Ray-Ban, Oakley, or Tom Ford at bargain prices, or even embellish cheap sunglasses with decorations and unique colors to really stand out from the crowd.
People are always looking for items that look completely different from everything else on the market, so let your imagination go wild and customize sunglasses.
Sportswear and memorabilia
Florida is home to many popular sports teams, including the Miami Heat, Tampa Bay Rays, Miami Dolphins, Orlando Magic, and Jacksonville Jaguars, to name a few.
Floridians love to support their hometown teams with merchandise and collectible items like posters, trading cards, retro gear, etc.
Cater to serious fans who know their stuff, but also to the casual fan who might just like to buy a jersey of their favorite player.
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