Fashion Influencer Franky Diamond Talks Diamonds and Men’s Fashion Jewelry
By Space Coast Daily // March 19, 2020
Men’s love for fashion jewelry goes beyond the shine and sparkle. As we see more and more athletes, rappers, and the rich and famous wearing high-end diamond jewelry, one can conclude that the modern men are going back to the times when kings and emperors would wear gems and diamonds in all their glory.
Fashion influencer and jewelry designer Franky Diamond states that the ‘success mindset’ drives men to wear exclusive and elaborate jewelry pieces as their tags of achievement.
Franky is revolutionary when it comes to diamond settings, also known as Franky’s flushed setting and diamond-based accessories.
The distinguishing factor is that the majority of his clients are men. His company, White Carat Co, has launched a plethora of diamond-based fashion accessories that have taken the market by storm.
From diamond-studded luxury watches and exclusive finger rings to elaborate chains and studded crucifixes, Franky Diamond’s creativity and innovation are abundantly manifested through his creations.
While Franky spends most of his time redefining the art of diamond setting and the hand selection process, he has always had a keen interest in philanthropy.
To help take things to the next level, White Carat Co. partnered with the World Partnership Walk, a charitable organization that strives to help end global poverty. A small portion of each sale goes towards helping people in need through several well-known charitable organizations.
Prior to becoming one of the biggest names in the diamond industry, Franky started out in the field of finance. He quickly realized that working full time in the corporate world was not what he wanted to do.
Franky turned to his roots and learned all he could about jewelry from his father and grandfather, who had honed their skills from India and Pakistan.
He elaborates, “I am proud that I have continued my family’s legacy in the realm of diamonds and jewelry. It’s been an amazing journey, and we have reinvented the wheel by expanding our range for men.”
Franky’s vision for White Carat Co. was not to merely create a premium brand but to create a lifestyle that has now made diamond jewelry a raging trend for men as well. As a man whose actions speak louder than words, it is safe to say that Franky Diamond has proven beyond doubt that diamonds are indeed a man’s best friend too.
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