Hotel Industry in Europe Continues to Recover in 2021, Amir Dayan Continues to Invest in Hotels Despite the Coronavirus
By Space Coast Daily // December 21, 2021
The world is still trying to find clever ways to make ends better despite the presence of Coronavirus. Two years ago, the virus made drastic changes in various businesses and industries around the planet.
The Hotel Industry, in particular, is still trying to cope with the changes as the primary revenue source of this business is people. While lockdowns and restrictions limit activity, many businesses and companies continue to prepare for future hotel needs of consumers.
The worldwide performance of hotels and resorts peaked at 1.47T USD in 2019 before the pandemic started. The biggest hotel chains around the globe, like Marriott International, are some of the most prominent key players in the industry. The group brings billions of Euros in revenue and market size.
Other players don’t fall too far behind in providing the best hotel lodging experiences as business and leisure travel become integral parts of human activity.
Europe had seen a surge in the hotel business for around five years before Coronavirus hit global populations. The region has been a good site for any commercial real estate investment, focusing on the Hotel Industry. Despite the surge of changes around the world, many European nations continue to cope and adapt to the changing demands of hotel accommodation.
In the Netherlands, the Hotel Industry was at an all-time high. Amsterdam’s Hotel Industry resulted in about 134 Euros potential revenue per available room during the 2019 pre-pandemic period.
The Coronavirus still affects the Netherlands’ Hotel Industry despite the region’s strong performance in the previous years. Despite the setback, in 2021, the Netherlands registered 6,200 hotels, an increase from the year 2020’s 5,800 hotels and establishments.
Not only that, but Germany is also in the middle of recovery from the losses in the previous year. In fact, despite the onslaught of the Coronavirus, Germany has more registered hotels in 2021 than in 2020.
This is a fair share of the increase in hotels, given that Germany saw an all-time low in overnight stays for the past 30 years. Because of the pandemic, in 2020, Germany only has around 302.3M. This number is the lowest record from the 1990s. So why does Germany have an increase in the Hotel Industry investments and activities this 2021?
As Europe continues to adapt to various changes in accommodation, plenty of opportunities arise for businesses. The world was at a standstill for the past two years, and up until recently, with the rollout of vaccinations, people are freer to go out and cope from the past two years of indoor stays. Vacations and luxuries will pick up, and new business trends in the hotel experience are rising.
Consumers now focus on the more technical aspects of each hotel visit. Consumers strongly favor hotels with effective health protocols and less human contact from personnel. This results in the rise of solo travels as everyone looks for a more “staycation” experience rather than the full-on vacation experience outdoors.
There is also strong capitalization for people looking for comfortable and hygienic places to work and travel at the same time. There is a rise in the preference for hotel workplaces as more companies size down on leasing office rental spaces. Instead of having the usual work-from-home setup, there is also the work-from-hotel setup for people who travel for business with a bit of leisure on the accommodations.
With these changes, many teams and companies continue to adapt to the changes in the hotel world. Vivion Investments continues to invest in hotels despite the uncertainty and recovery period of the globe from the pandemic. Despite the ever-changing times, Vivion, which Amir Dayan is the vice chairman of its advisory board, purchased the Sanderson Hotel recently.
On top of Vivion Investments’ impressive 35 property portfolio, the Sanderson Hotel is an additional item on the list. The property is up for planning and renovation to provide another asset in London.
Vivion Investments plans to transform this property into a lifestyle location. The 150-guest room establishment will surely be ready to cater to consumers’ future travel and accommodation needs as people around the world slowly pick up from the isolation of the pandemic. Now more than ever, people are focusing on a safe and luxurious hotel experience for a solo vacation.
As the needs of people change, Amir Dayan continues to invest in hotel establishments. As a real estate tycoon that has been in the business a decade now, Amir Dayan started the entrepreneurial pursuit for real estate in Tel Aviv. In 2005, the Dayan family started their journey in European Real Estate, and Amir Dayan is one of the key figures in the business.
He is currently based in Amsterdam, Netherlands, and manages properties primarily in the United Kingdom, the Netherlands, and Germany.
