How Much Traffic Goes To Google Snack Pack?

By  //  July 18, 2022

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The first thing that comes to your mind when you hear about a snack pack is edibles, but that is not what Google’s snack pack entails. Google snack pack is a serving in the local SERP (search engine results page), helping users get the best answer for their search queries. In other words, it is a box of three results that appear on top of every local search query SERP. Before, it used to be a 7pack of local ad features, but Google has since trimmed it to a 3pack.

Why is the Google snack pack important?

The art of searching the web is constantly changing as Google explores the best ways to enhance the search experience for users. Google snack pack is meant to give users the most relevant results, including photos, prices, and reviews for searches with several results for a given location.

Simply put, it tells users, ‘ hey, this is what you are looking for,’ which is a helpful endorsement. So why did Google come up with the Google snack pack? Well, a lot of traffic goes into the Google snack pack.

80% of Google searches involve local businesses and services, and Google ensures that users find the most relevant information in terms of keywords and location. Google snack pack is one of the best Google SERP features, and showing three businesses in the box/snack pack gives mobile users the best experience.

How much traffic goes into the Google snack pack?

With more online businesses coming up now than ever, search engine optimization is inevitable. The biggest part of local online business sales comes from people within the vicinity of the storefront, and 80% of Google searches come from users looking for local services. Therefore getting your business to appear in the Google snack pack is more than critical to take advantage of the heavy local traffic.

Is Google serving a small portion?

When Google trimmed the 7snack pack to 3snack pack, it caused a lot of stir among businesses. Sure, Google has an answer to that, one of which is that less is more. The portion may be smaller, but it comes packed with relevant information for the user. This update has to do more with the changing behavior of online users.

Mobile traffic surpasses desktop traffic, and the transition to a 3snack pack was designed to make the box readable for mobile users, which is extremely important in SEO. The local pack not only displays fewer listings but was also designed to fit better with mobile user interfaces.

The preference for searching using mobile devices has resulted in changes in how Google crawls and indexes web pages, and it prioritizes business websites responsive on mobile. These updates are better for the users but make businesses more competitive than ever.

While there hasn’t been an official rollout, Google may trim the number down further to two, especially on mobile searches. That means the competition in what it takes to rank in the Google snack pack will get higher.

How to dominate Google snack pack?

How do you dominate the local snack pack? First, you must understand how local SEO works. For instance, when you search on Google for a service in your area, you will likely get results in three ways: organic search results, paid ads, and map listings.

The Google maps box provides you with the top three results for local businesses that match your search intent. This grouping is known as a Google snack pack. Optimizing your website for local search will be inevitable if you want your business to appear in this snack pack of local businesses. Utilizing local SEO tools can get you to dominate the local snack pack for relevant keywords.

Luckily, you don’t need a huge budget. For starters, ensure your Google my business page is set up and well optimized. All the information on the profile should be accurate and verified to show Google that your business is operational. The data on your Google my business profile should match the business information you use elsewhere, including your website and social media.

When your Google my business profile is ready, now you can dive into the other strategies to optimize your local SEO. They include:

  • Using relevant keywords on your website.
  • Targeting relevant localized keywords in your industry, such as Chinese restaurants in Bozeman.
  • Creating web pages to target specific keywords.
  • Creating content around your keywords.
  • Gathering Google reviews.
  • Using citations and building links.

Note that you have to understand your competition to stay competitive. The Google snack pack lists businesses that share many of the same characteristics, so it is easier for your competitors to distract your customers. Therefore you have to adjust accordingly to stay competitive.


Optimizing your business website for local SEO gives you a chance to shine, and appearing in a Google snack pack provides the boost your business needs to thrive. Thankfully your biggest competitors are within the locality.