Brevard County-Based Health First Health Plans Announces Central Florida Expansion

Enrollment will officially open on Nov. 1

As Regional Population Booms, Health First Health Plans to Now Offer Health Insurance to Individuals and Families in Lake, Orange, Osceola, Pasco, and Polk Counties   

BREVARD COUNTY, FLORIDA – With more than 60,000 members and nearly three decades of local customer-centric experience, Brevard County-based Health First Health Plans will expand its low-cost health insurance services to five new Central Florida counties.

Beginning Jan. 1, 2024, Health First Health Plans’ services, which will also include access to the AdventHealth network, will now be available in Lake, Orange, Osceola, Pasco, and Polk counties. 

Enrollment will officially open on Wednesday, Nov. 1, during the federal Marketplace Open Enrollment period. Plans will provide more low-cost Individual and Family Plan options for Central-Floridians to stay healthy.

Officially launched in 1996, Health First Health Plans, one of very few not-for-profit health plans in the state of Florida, has provided a variety of high value, low-cost services, including a network of more than 4,000 providers and dozens of acute care and office-based medical services in Brevard, Volusia, Indian River, Flagler, and Seminole counties.

Health First is a not-for-profit health system and reinvests its profits directly back into Brevard County to help improve and expand health care programs – including cutting edge, lifesaving technology and access to care.

Health First also annually provides tens of millions of dollars in uncompensated care for the neediest in our community. We are committed to remaining strong and viable for our growing community now – and into the next century.

And Health First Health Plans’ expansion further reflects that mission.  The expansion of services is geared toward meeting the needs of a rapidly-growing region for families and individuals seeking high quality, low-cost health plans and services …  all provided by fellow Central Floridians. 

“Health First Health Plans has proudly served more than 60,000 members – our friends, family members, neighbors and associates across the Central Florida and the Space Coast for more than 25 years. It’s no secret that the Central Florida region is one of the nation’s fastest growing destinations and, as our state grows, we too want to help meet the needs of our communities with services to help keep Florida healthy and well,” said Matt Gerrell, Health First Health Plans president.

“We’re excited to offer a variety of plans and options for cost-conscious individuals and growing families in these new communities, all tailored to meet their needs with a personal, convenient, and connected level of care and service. Perhaps most importantly, our valued members will be served by local, Central Florida-based customer service representatives and agents. From a customer satisfaction standpoint, it just makes sense that our Central Florida-based members will always be speaking with fellow community members when asking questions about benefits or requiring assistance with upcoming appointments or procedures,” Gerrell continued.

Health First Health Plans are designed to manage healthcare needs with access, ease, and excellence with plans to fit every budget, wellness goal, and lifestyle. Depending on the chosen plan, physical and mental health benefits include fitness allowances, pediatric dental care, mental health treatment, and even virtual health and urgent care options.   

Health First Health Plans is part of Health First, Florida’s only fully integrated delivery network system which consists of a medical group, four hospitals, and wellness services. To learn more about Health First Health Plans visit hf.org/healthplans.

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