10-Step Guide To Real Estate Website Development In Dubai

Real estate is one of the most popular and booming sectors across the Middle East. And when we talk about the multicultural metropolitan like Dubai, there the property market never sleeps.

So if you’re an existing or future entrepreneur in Dubai, a website can give a 360-degree transformation to your business processes, and boost your revenue with chart-bursting ROI. Here is a 10-step real estate website development guide to help you with the process.  

• Plan Your Real Estate Website

Determine the purpose of your website. Answer these questions:

• Are you showcasing properties for sale, for rent, or both? 
• Will you focus on a specific geographic area or property type?
• Do you plan to help homebuyers, renters, real estate investors, or a combination of these? 

Then, choose the type of website you want to build for your real estate business. Here is a list to help you choose: 

• Property Listing Websites

These are platforms that aggregate property listings from multiple sources, including real estate agents, brokers, and homeowners. Users can search, browse, and filter listings based on criteria such as location, price, property type, and amenities. Popular examples of property listing websites include Zillow, Realtor.com, and Trulia.

• Real Estate Agency Websites

These are business websites owned and operated by real estate agencies or brokerages to showcase their listings and services. Such websites typically include information about the agency, agent profiles, featured properties, and contact details. Popular examples of real estate agency websites include Coldwell Banker, RE/MAX, and Century 21.

• Property Management Websites

These are websites designed for property management companies so they can advertise rental properties, accept rental applications, and manage tenant relationships. On such websites, you can offer features such as online rent payment, maintenance requests, and lease management. Popular examples of property management websites include Buildium, AppFolio, and RentCafe.

• Real Estate Marketplace Websites

These are online platforms that facilitate transactions between buyers, sellers, and investors in the real estate market. On such a website, you can offer a range of services, including property listings, auctions, financing options, and investment opportunities. Popular examples of real estate marketplace websites include Redfin, Roofstock, and LoopNet.

• Custom Real Estate Websites 

Now if your real estate business is of large-scale commercial level, you can go for a tailored website so it can serve specific purposes or niche markets within the real estate industry. You can include features such as vacation rental listings, commercial property portfolios, or luxury home showcases. LuxuryRealEstate.com, VacationRentals.com, CommercialCafe are some common examples in this niche. 

Once you have decided what you plan to build, write down your requirements and start looking for a real estate website development company in dubai.

• Get a domain and hosting 

The second step is to choose a business name, if you don’t have one already. Your website’s name, also called the domain, will be the same as your business name. Find a domain name provider that also sells hosting plans. Both of these will help you get your website up and running on the internet. 

• Choose a Platform for Development 

There are two options when it comes to website development:

You can either go fully custom – this means higher website development costs and more time will be required to custom design and code the website. Custom real estate website development cost in Dubai starts from AED 12000 and can go up to 95,000 with integrations of AI-powered personalized recommendations. 

Or, you can choose a website development platform like WordPress or Wix. These platforms help you get your websites done in literally 2 business days. Lower the cost because you work with a theme and your website gets published with your branded content. A website development company in Dubai will typically charge between AED 7500 – AED 14000 for such a website. 

• UI/UX Design

Once you have chosen the platform for website development, it’s time to look at the website’s UI/UX design. 

With WordPress or Wix, you can simply choose a theme and get it customized and publish your website. 

With a custom design, you have to create website page mockups for home page, about, listing page, contact forms, privacy policy, terms and conditions and so on. 

• SEO and Website Content Development

After the website designs are ready, you’ll need multimedia content – text, video formats, and infographics for the website. 

• Landing Pages

Create catchy, SEO-optimized content for home and about us pages.  

• Listing Page 

Add comprehensive descriptions with properties. Use relevant keywords, meta tags, and descriptive URLs for property pages.

• Other Pages 

Also create content for privacy policy and terms and condition pages. 

• Blog   

Create informative blog content such as neighborhood guides, and market reports to attract visitors from Google and establish authority in the real estate sector.

• Website Development and Coding 

The main website development process takes place in three stages and same goes for a mobile app but it gets a little complex and difficult you can visit an app development company in uae that will provide you the most authentic solutions in this domain:

• Frontend Development 

This is the face of the website that directly interacts with the user. All the navigation, lead forms and payment processing happens on the frontend so make sure it is smooth. 

• Backend 

This is the server-side of the website. The data exchange happens on the backend. Make sure the backend is coded with security practices in action. 

• Plugin integration 

Plugins include third-party services like integration with Ahrefs, MailChimp and PayPal. 

Once your web developers in Dubai code these three layers, the website is technically and functionally complete. 

• Add Property Listings

Set up a system for adding and managing property listings on your website. Include essential details for each property, such as price, location, description, photos, floor plans, and amenities. Organize listings into categories or filters to make it easy for users to browse and search for properties.

Test Your Website 

Thoroughly test your website for functionality, usability, and compatibility across different devices and browsers.

You can also conduct real user testing before the website goes live to gather feedback and identify any areas for improvement. Once you feel everything is in order, launch your website. 

Conclusion

To make money with your real estate website, you’ll have to promote it through various channels, including social media, email marketing, and real estate directories. Keep publishing new content that is helpful for your target audience in the real estate industry, as well as optimized for search engines. Secondly, subscribe to website maintenance services so you can keep your websites in good shape and health.

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