Top 7 Benefits of Investing in Corporate Video Production for Your Business
By Space Coast Daily // July 3, 2024
Remember the days you had to read hundreds of pamphlets and talk to sales reps to find out about a business and its products?
However, over the last decade, everything has gone digital to a point where information is just one click away.
If you need to know what products Apple sells, check out its website.
If you have to find out how to make a quick inquiry about a service, contact a customer service rep through a quick chat!
In today’s fast-paced world marketing through videos has proven very effective. Through videos, you can seamlessly communicate with your brand. Corporate video production services thus stand as the best way to market your product.
So let’s take a look at some of the benefits of investing in professional corporate video production for your business to stand out from the crowd!
Benefits Of Investing In Corporate Video Production
- Enhanced Brand Awareness
- Improved Customer Engagement
- Effective Communication of Complex Ideas
- Boost in Conversion Rates
- Strategies
- Enhanced Professionalism and Credibility
- Versatility and Flexibility
Top 7 Benefits of Investing in Corporate Video Production for Your Business
The benefits of corporate video production can come in many shapes and forms. Let’s look at 7 crucial ways they can help.
Enhance Brand Awareness
Corporate videos are a great way to build and strengthen your brand identity. They can act as a visual representation of your company’s ethos, values, and objectives. These videos integrate key brand elements like logos, color schemes, and your core message into rich visual narratives. With them, you can make your brand instantly given it is done right.
Corporate videos embed the brand into the subconscious of the viewer. If you can tap into this effectively you can you can be sure that consumers will choose your products in the future.
Look at how Apple has built itself as a brand with a minimalist yet sophisticated product design. They make sleek, high-quality product videos that are not just advertisements. Each video upholds its commitment to innovation.
Apple makes sure their videos showcase cutting-edge features or even existing ones that are done the right way, the Apple way! This way they portray the brand as something consumers have to have rather than something they need!
Improve Customer Engagement
Videos nowadays have a dynamic blend of visuals and sound with which they tell you a story. The aim is to captivate and maintain viewer attention. Corporate videos have engaging narratives, and relatable characters, and tap on an emotional level.
These elements are strategically chosen to resonate with viewers on a personal level. This strategy is crucial for attracting and retaining customers for a long time
Let’s take a look at Dove’s “Real Beauty Sketches” campaign.
The campaign tackled the sensitive issue of self-image with a unique approach. In the ad, a forensic sketch artist drew women as they described themselves and then as others described them. The difference between the sketches clearly showed how critically women viewed themselves compared to how others saw them.
The theme brought forward how people saw self-esteem and real beauty aiming at women as the prime target. The narrative was to encourage women to rethink their perceptions of themselves and embrace a more positive self-view. This campaign went viral reinforcing customer loyalty on a personal level.
We chose this example as the idea was simple, but with great video production you can take a simple idea and etch it in the consumer’s mind.
Effectively Communicate Complex Ideas
Corporate videos can be a great medium to articulate and simplify complex concepts for technical or specialized companies. These companies can be anything from technology, and healthcare, to engineering. With appropriate visual storytelling through animations, diagrams, and real-world examples, videos turn a complex topic into relatable content.
Videos can bridge the gap between specialized knowledge and the general public or non-specialist decision-makers. Microsoft regularly uses corporate videos to simplify complex technology for the general public. Their videos on advanced software solutions do more than just describe features. They visually represent tech for potential users to show how they add value to a business.
Boost Conversion Rates
Corporate videos that have a clear call to action can be beneficial in boosting customer conversion. These videos showcase the actual benefits of a product and maybe even feature testimonials from satisfied customers. This creates a persuasive narrative to encourage viewers to convert.
When Dropbox first launched, it showed how effective corporate videos can be in converting viewers into users or customers. They have uploaded a straightforward “Who Are We“ explainer video on their homepage. They used this to communicate what their service offers and they came to solve a common problem, file storage and sharing.
These videos are effective they not only catch the viewer’s eye but also guide them toward a specific action. These videos can use visual and emotional cues to speed up the decision-making speed ensuring you through on the CTA.
For example, if you see a simple way of doing a tedious task you do on a daily there is a higher chance you will want to get in on the action. In contrast, if the videos just show you what it does, and all its features you may not be sold on the idea. When you see a person just like you, you can resonate with the benefit more.
Strategies for Distribution
Digital media has many platforms each with its unique way the audience interacts with corporate videos. These videos can improve distribution when shared across social media, company websites, email marketing campaigns, and even digital ad spaces. Each platform serves different demographics that are unique to each.
Social media platforms like YouTube, Facebook, Instagram, and now TikTok, prioritize video content to reach a diverse customer base. These platforms are great for portraying your company’s vision to your target customers. Strategically placing content made by professionals can increase brand visibility and even direct customer interaction.
Additionally, professional corporate videos can be embedded through email marketing campaigns to increase open rates and click-through rates. A short video can lead to videos on company websites that explain the product and improve SEO rankings. A proper distribution strategy should also take into account release times to be in line with marketing peaks, product launches, or important business events.
Enhanced Professionalism and Credibility
A well-made corporate video can reflect directly on the company’s professionalism and credibility. Professional corporate videos are made of high-resolution footage, expert sound design, and editing. The more professional you look the better your brand will look to customers and stakeholders.
Well-produced videos can feature customer testimonials, case studies, or expert interviews. For example, video testimonials from satisfied customers are powerful endorsements of a company’s value.
They usually showcase real-life applications and results of a company’s offerings upholding the company’s commitment to its customer base.
Versatility and Flexibility
Corporate videos are highly versatile and can be repurposed to suit various needs. The same of parts of a video can be used to make promotional videos, employee training content, and product demonstrations. This not only makes corporate videos cost-effective but also ensures consistent messaging across all business touchpoints.
Frequently Asked Questions (FAQs)
What is important in a corporate video?
While corporate videos typically focus on statistics, facts, features, and other technicalities, too many numbers can bore your audience. It’s important not just to deliver your message to the audience, but also to form an emotional connection with them.
Why do I need video for my business?
In addition to showcasing your products, demonstration videos can help build trust with your target audience, increase demand for your product, drive more traffic to your site, and boost sales
Utilize Corporate Video Production For Business
Investing in proper corporate video production has many more benefits than the ones we outlined here today. They can offer substantial returns in the form of improving brand awareness, customer engagement, and communicating complex ideas effectively.
As businesses continue to navigate a highly digital marketplace, incorporating properly made corporate videos can be a great marketing strategy to gain and retain customers! Are you ready to give your business a makeover? Check out our professional corporate video production maestros who are ready to help you do just that!
