COVER STORY: Route 1 Motorsports Earns 2024 Can-Am Off-Road Dealer of the Year

Award recognizes a dealer’s exceptional commitment to customer service

BREVARD COUNTY, FLORIDA – Kellie Wright, Willy Carmine, and the crew at Route 1 Motorsports have earned the title of 2024 Can-Am Off-Road Dealer of the Year from Bombardier Recreational Products, which is the world leader in snowmobiles, all-terrain vehicles, side-by-side vehicles, motorcycles, and personal watercraft.

The Off-Road Dealer of the Year Award recognizes a dealer’s exceptional commitment to customer service, market presence and superior operations and sales performance among the 887 Can-Am dealers currently operating in the United States. Recipients are evaluated based on their retail achievements, certification levels, market share within their primary market area, and overall business growth.

“I am so proud of my team, they have made it happen for us to once again be considered the top of the top,” said Carmine.

“We’re also so grateful to our incredible customer base in and around the Space Coast and beyond. The loyalty of our Route 1 Motorsports team and the trust our customers place on us has helped us earn this incredible recognition.”

Carmine continued the tradition of outstanding customer service by inviting the community to celebrate the award at a celebratory barbecue bash on February 8.

The party also provided the opportunity to officially acknowledge the banner year of 2024, when the company experienced a major expansion that allowed significantly more room for inventory and parking, particularly for our Marine product offerings.

In addition to Can-Am, Route 1 Motorsports, considered the East Central Florida hub for all Powersports products, is an authorized dealer for Sea-Doo, Yamaha Motorcycles and Waverunners, Polaris Off-Road Vehicles, Manitou Pontoon Boats, and Scarab Jet Boats.

Carmine and Wright are vice president and president of Route 1 Motorsports, which started as a small mom-and-pop repair shop in 2007 with two other employees.

Today, Route 1 Motorsports has an amazing interactive showroom and a parts and service department at the corner of Malabar Road and U.S. 1, with 35 team members on staff. With the Indian River as a backdrop, Route 1 Motorsports showcases a cornucopia of tempting “big toys.”

Carmine and Wright base the success of their business on a simple formula: offer customers the best powersports products available and give them the best service to keep the adventures going.

“Our customers know we stand behind everything we sell,” Wright said. “Between our staff putting in the work to maintain the highest level of certification and our customers giving great CSI scores, our OEM partners allow us to go above and beyond in certain cases,” Carmine added.

“We take pride in our friendly, knowledgeable staff and the comprehensive inventory of parts we stock. We want you to enjoy your purchase for many years. Purchasing from us is just the beginning of what we hope will be a long-lasting relationship. As our slogan states, this is ”Where the Fun Begins.”

In addition to a cutting-edge service department, the store stocks a full line of accessories, parts, apparel, and more, from original equipment manufacturers to performance products from all leading brands.

Technicians experienced in the latest diagnostics are dedicated to maintaining your powersports purchase in top running condition, providing any service the equipment may need down the road, and doing so as quickly and affordably as possible.

For those who want to enjoy the outdoors, Route 1 Motorsports has the vehicle for you and your family.

The variety of powersports options at Route 1 Motorsports encompasses both land and sea and is second to none in new and pre-owned inventory.

The Space Coast’s destination for powersports enthusiasts carries the full line of Bombardier Recreational Products products, including the Can-Am Outlander, Maverick, Commander, Defender ORV models, and the on-road Can-Am Spyder line.

The store’s Polaris inventory includes Polaris ORVs, including the Ranger, RZR, Sportsman, and General models, and the Polaris Slingshot line.

Route 1 Motorsports offers Sea-Doo’s iconic personal watercraft, Yamaha’s nimble WaveRunners, and Scarab’s powerful jetboats for fun on the waves. Manitou and Sea-Doo pontoon boats take the party to the water and do so with style and performance. For anglers, personal watercraft such as the Sea-Doo FishPro offer the adrenaline rush of tournament-level fishing machines.

An awesome inventory of electric motorcycles is now available to add eco-friendliness to the fun. The 2025 Cam-Am Pulse or Origin, with its industry-leading liquid-cooled battery and onboard chargers, can be charged from 20 to 80 percent in less than an hour at a Level 2 charging station.

Electric bicycles, or e-bikes, are the latest trend in cycling thanks to powerful batteries that ease the way up hills and across rough terrain.

Route 1 Motorsports stocks these versatile bikes and the hottest trend in skateboarding: one-wheel electric skateboards. Route 1 Motorsports has them all, including street, sport, trikes, motocross, or dirt bikes!

Even work can be enjoyable with Route 1 Motorsports side-by-side UTVs such as the ultimate all-weather workhorse, the 2025 Cam-Am Defender Limited HD10. These vehicles make play of work, with comfort features such as electric opening tinted windows, air conditioning, heating, waterproof sound system with Bluetooth compatibility and more amenities.

Come visit Route 1 Motorsports, “where the fun begins!”

The Route 1 Motorsports flagship showroom is at 1300 U.S. Hwy. 1, near the intersection with Malabar Road in Malabar. For more information, call 321-725-7225 or visit Route1Motorsports.com.

Similar Stories