Pinterest Buyable Pins Ads Available For Online Sellers
By Space Coast Daily // August 1, 2015
New Ad Feature Simplifies Buying Process for Niche Items
SAN FRANCISCO, CALIFORNIA — A new world of e-commerce possibilities was opened by Pinterest and Shopify when they co-introduced Buyable Pins, a new advertising option that features a “Buy it” Button next to the “Pin it” button, giving Pinterest sellers the chance to sell their products to visitors while they’re viewing images on Pinterest.
All that’s required for online sellers to create Buyable Pins is to Create Buyable Pins via an account with Shopify, Pinterest’s e-merchant partner.
Whether you’re a major retailer or independent seller, you can try buyable pins by going to Shopify’s account creation page on Shopify, entering your email and clicking “Get started.”
Shopify allows a 14-day free trial.
With Pinterest’s rapidly expanding demographics among site visitors, Buyable Pin ads could prove to shake up the online retail marketplace and prompt many retailers to re-evaluate their current e-commerce strategy.
The number of potential buyers on Pinterest is staggering. Each day, two million people pin product pins.
Shopify makes it easy to open an online store by providing all the tools and help you need.
For perspective of Pinterest’s influence on consumer purchasing, that number is 20-times larger than the number of daily shoppers who visit the largest mall in the United States, the Mall of America in Minnesota.
When you consider the stat that 93% of Pinterest members use the site to plan purchases and online orders from Pinterest increasing by 140% in the past two years, it’s only a matter of time before the majority of online retailers and small buisiness owners try their hand in the latest wave of targeted web advertising.
