Marketing Tools That Your Business Needs in 2022
By Space Coast Daily // December 14, 2021
Even the best conceived and most well-thought-out marketing campaign can hit the rocks fast if you don’t have the right tools available. To build and deploy the most effective digital marketing strategy possible, you need the most effective toolkit.
79% of Millennials browse the internet before making purchases either online or in-store. This highlights the importance of strategic digital marketing using the right tools.
With online sales at an all-time high, due in part to the pandemic, and digital media ever-more a driving force and influence behind sales, here’s a quick round-up of 4 indispensable tools for business marketing in 2022.
1. Google Analytics
Google Analytics should be at the top of any marketing software toolkit. Generally considered to be the most powerful marketing tool ever. Along with some name generator tools such as namegenerator-engine, Google Analytics has been in best-of lists for years and won’t be leaving them in 2022.
It’s hugely popular – and with good reason. Easy to use by the experienced and inexperienced alike: with little effort, market-leading analytical software can harvest massive results and prove itself to be an invaluable asset to any business, large or small.
Armed with an array of impressive capabilities, it can track every action made by every visitor to your business’s website. This reaps a huge amount of data insights, exposing exactly how the website for your company is being engaged with.
With the harvesting of this data, you will be able to see with precision just how well, or how badly, your marketing campaigns and other advertising activities are working.
Knowing so accurately how well a marketing strategy is progressing by highlighting every strength and weakness clearly will therefore enable you to refine strategies and hone them for increased effectiveness.
Other features worth mentioning include (but are not limited to):
■ SEO optimization;
■ Traffic source data;
■ Identifying most visited web pages and points of interaction;
■ Predictive analysis.
Google Analytics’ predictive analysis can prove to be a very effective function when working on strategy pre-plans and real-time tracking. This performance-based estimation of campaign success figures can really steer your business towards optimal growth rates.
Available to anyone – and for free (remarkably) – this tool is robust throughout with zero signs of dropping back from being the market-leading heavyweight – and it will only become more powerful moving forward, into and through, 2022.
It seems that emails will never go out of fashion. Even in 2022 email marketing is expected to grow, especially in the area of automated communication that is sent by software without human involvement. Examples include; messages sent from triggers, transactional and service emails, newsletters, email flows and much more.
The future demands a vast amount of communication, via email and SMS, be sent each day which needs to be automated and personalized.
In order to achieve all of this and much more an advanced marketing automation tool such as MarketingPlatform is a must for a serious market approach.
MarketingPlatform is a cutting-edge solution for your email and SMS marketing needs. Additionally, you can also communicate with app users which makes it a great omnichannel platform. Despite automating messages you can safely collect and store your customer data for future use for segmentation and a tailored approach. There is a new recent update featuring statistical reports that allow you to track your marketing campaign performance in detail. Since the platform is very intuitive there is no skill barrier to using it.
The support team will make sure your onboarding process is successful and will guide you to fully exploit MarketingPlatform according to your needs.
-Many advanced email marketing features
-Helpful human support
-More than 900 integrations with various platforms
-Saves time with email/SMS automation
-Complies with EU GDPR
giosg is a software company that combines data with easy-to-use technology. Their product “the number one Sales Acceleration Platform” is an all-in-one tool for marketers to build powerful interactive content to their website and generate more leads in the process.
The Sales Acceleration Platform’s main feature for marketers is the Interaction Builder that can be used to build pop-ups, forms, surveys, quizzes, multi step forms and much more in an instant. All of the giosg solutions come with some powerful reporting tools and can be connected to your CRM seamlessly.
Additionally, with giosg Sales Acceleration Platform you get a powerful and versatile live shopping tool that you can use to create influencer shopping campaigns or other fun campaigns directly to your website. No other apps are needed.
■ Good on-boarding and training
■ 30+ different triggers to target website visitors
■ Custom integrations
■ Versatile live video shopping tool for events
LeadsBridge is an iPaaS automation solution that enables marketers and advertisers to enhance their omnichannel strategy and build their own interconnected marketing ecosystem.
LeadsBridge fulfills your integration needs, focusing on bridging gaps between top advertising platforms – Google, Facebook, LinkedIn and TikTok – and main marketing platforms – CRM, email marketing software, autoresponder, and so much more. LeadsBridge is also equipped to develop tailor-made integrations based upon your unique business needs.
The LeadsBridge platform is specifically designed for companies that want to streamline their advertising activities by integrating their marketing stack with Facebook & Instagram Ads, Google Ads, LinkedIn Ads, and TikTok Ads.
With LeadsBridge’s integrations, data flows from a source into a destination of your choice automatically and in real time, while always maintaining CCPA and GDPR compliance.
■ Lead Sync
■ Audience Targeting
■ Online-to-Offline Tracking
■ Platform to Platform
■ Tailor-made integrations
Another globally popular tool, Trello has become one of the forerunners for marketing. It’s a digital marketing and project management tool that continues to build up muscle around its core objective: improving general efficiency of business marketing operations, with a special focus on collaborative efforts between teams.
More than capable at streamlining project management, Trello has, and is continuing, to establish itself as a go-to in its market. The efficient running and aligning of various teams across departments and across multiple projects all at the same time is one of its key strengths.
Its multiple project-handling capabilities don’t in any way diminish its ability to still improve and speed up workflow rates, and keep the projects on track with better efficiency.
With a core hub to store every single detail and element of every project thrown at it, all collaborating team members can have access to the same information at any time. This means all the data and details are there and available, improving the communication of the project and ensuring that everyone is working from the same page and aware of requirements and expectations.
■ Unlimited tasks;
■ Unlimited workflow;
■ Improved inter-team collaborations;
■ Integration with a large variety of other business applications;
■ More efficient task delegation;
■ Improved communication.
Hootsuite has become one of the most recognized brand names on the Internet and has now been in operation for well over a decade – 2022 will be its 14th year in business.
Built as a platform for the multi-managing of social media accounts, as you can imagine Hootsuite’s business has boomed, therefore requiring it to continually improve on its capabilities and functionality – which it has and continues to do. LinkedIn, Facebook, Twitter, YouTube, Snapchat, and all the usual suspects and even the unusual ones can be handled efficiently from an intuitive, simple-to-use dashboard.
The proliferation and the continuing rise of social media platforms with their infinite marketing potential for businesses means that Hootsuite is now more beneficial and relevant than ever before.
New channels emerge and take off massively once in a while (Tik Tok being a recent example) which has resulted in Hootsuite taking on the role of personal assistant to business social media accounts around the world. Social media is here to stay and so is its infinite potential for business marketing – which means in turn that Hootsuite, the OG of multi-channel handling, is here to stay and will only keep getting better at its job.
Hootsuite’s key advantages:
■ Social media post scheduling;
■ All social media platforms easily controllable from under one roof;
■ Notification tracking (mentions, likes, shares);
■ ROI estimation based on channel interactions.
There are a wealth of email service providers for business now available. But MailChimp has proven itself time and time again that it is solid as a rock and still continues to beat its chest at the rest of the market’s competition. For business email services, MailChimp is the global leader.
Feature-rich and incredibly functional, MailChimp supplies templates for creating marketing emails that are aesthetically top-tier and perform perfectly regardless of whether they are viewed on a mobile device or a home or office desktop.
Easy to use for professionals and amateurs, MailChimp boasts incredible versatility across its impressive array of functions, and can even be integrated with platforms such as Shopify and WooCommerce, making it a perfect tool for any eCommerce business old or new or with most webinar platforms. An intuitive drag-and-drop UI means that marketing emails can be created effortlessly but no less professionally.
The playfully brand named MailChimp has made a serious business name for itself and is secure in its position as an email service heavy-hitter that will still be slugging it out better than anyone in 2022. Engaging, fully customizable, top-tier business and newsletter emails are built in no time and with the minimum amount of fuss.
Additionally, and well-worth noting: MailChimp has a very generous free service available, providing that your mailing list isn’t over 2000. This is a real gift to startups and small businesses. It also shows how successful MailChimp has become if it can afford to spare that amount of service on a monthly basis.
■ Fully integrational with literally hundreds of other business applications;
■ Free service for startups and small businesses;
■ Intuitive UI;
■ Email scheduling abilities.
SelfCAD is another tool that can help in marketing your business. It’s a 3D design software that is useful in creating 3D designs as well as realistic renders. Instead of using a 2D program like Photoshop, you can use this 3D modeling software to prepare your marketing materials. It’s also easy to use and anyone regardless of their experience in design can be able to create professional designs easily.
If there is any changes required in the design, it can easily be fixed in the software and this saves on time and cost. Marketing materials created in 3D makes it easier to display physical products to the clients. They can be able to have a 360 view of the product hence increasing the chances of buying it. After you are done with creating the 3D designs, you can also 3D print if you own a 3D printer.
■ Easier to Prepare Marketing Materials for Physical Products
■ You can prepare realistic renders in the software
■ Helpful when presenting your products to your customers
■ Doesn’t require any experience to use
■ It’s affordable
One of the biggest challenges business owners face is coming up with unique, creative content copy for your products. Strong copy draws customers in and sets your business apart from competitors in the market, and Copysmith is the perfect tool to help you create quality content efficiently.
Copysmith allows you to produce quality content in seconds. With the use of AI, it generates copy that is tailored specifically towards your business and industry. It has over 30 templates, as well as many integrations to other major platforms, so all your copywriting needs can be covered.
■ Reduces time and cost for producing quality content
■ Eliminates copywriting bottlenecks
■ Diverse range of templates and features
■ Custom voices tailored towards your business
There are so many tools now available to help marketing strategies that it can be hard to see the wood for the trees. Various specific requirements for your business will likely dictate the best fit for your needs: often, the best answers come from a combination of solutions. If you begin with any of the above-mentioned business marketing tools though, you will already be well on your way to improving your future campaigns.