Home » Space Coast Tourism Director Peter Cranis Gives Update on Lori Wilson Park, Cruise Industry, New Activities Coming to Space Coast in 2022

Space Coast Tourism Director Peter Cranis Gives Update on Lori Wilson Park, Cruise Industry, New Activities Coming to Space Coast in 2022

By  //  January 28, 2022

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Space Coast tourism update

ABOVE VIDEO: Space Coast Tourism Director Peter Cranis sat down with Space Coast Daily to provide the community an update on the latest developments when it comes tourism on Florida’s Space Coast.

ABOVE VIDEO: Space Coast Tourism Director Peter Cranis sat down with Space Coast Daily to provide the community an update on the latest developments when it comes tourism on Florida’s Space Coast.

BREVARD COUNTY, FLORIDA – Space Coast Tourism Director Peter Cranis sat down with Space Coast Daily to provide the community an update on the latest developments with tourism on Florida’s Space Coast.

Among the topics that were discussed in the interview are the following:

  • Hotel room growth
  • Lori Wilson Park update
  • 2021 recovery from COVID
  • State of business (4th quarter results)
  • 1st quarter marketing plan
  • New things coming to the Space Coast in 2022

Space Coast Tourism Director Peter Cranis

This week was our first TDC meeting of 2022!

In the time since we last met, the Marketing team has been busy. We gave a brief update during the meeting which you can see in the recording beginning at the 24:38 time stamp.

A few of the highlights we covered include the return of Surfing Santa’s annual event. We spend Christmas Eve sending pictures and video of this event to our major media outlets and this year it resulted in 502 placements and 764 million impressions.

If we were to pay for that coverage it would have cost us more than 2 million dollars.

Another highlight we shared featured our Fall is for Foodies integrated social media campaign utilizing regional foodie influencers, paid and organic social media, and website content.

Throughout the fall we created messages focused on the exciting culinary scene here on the Space Coast and encouraged weekend visits to enjoy these unique dining experiences.

These efforts created more than a million social media impressions, more than 11,000 visits to our website, and highlighted more than 80 local locations.

Finally, we are actively planning for our spring and summer advertising campaigns targeted to the leisure traveler and the cruise markets. Stay tuned to upcoming newsletters for more details on these, 2022 is going to be an exciting year!